Appendix 1. Scottish Mosaic
Scottish MOSAIC is a neighbourhood classification system developed by Experian. It draws on a large number of Census variables, augmented by some published non-Census information, to generate a way of discriminating between postcodes in terms of housing and population types, and densities. The system has 12 broad groups, subdivided into 47 types. The whole of each postcode is allocated to whichever MOSAIC category appears the most appropriate, on the basis of the overall statistics for the postcode. This 'geo-demographic' system has been used in the sampling for the SHS.
At the sampling stage, it enables us to stratify postcodes by MOSAIC type prior to drawing the addresses for the survey, thus ensuring that our random sample of addresses properly reflects the profile of Scotland. In 2000, the MOSAIC classification was extensively revised. While this does not affect its use for sampling, it has made MOSAIC less appropriate for analysis of the survey and makes the classification used since 2001 incompatible with previous data.
Table A: Descriptors of MOSAIC Areas and comparison with 2005 SHS
| Descriptor* | | % of all households | % of SHS households |
|---|
A - Upper echelons
Percentage of all households - 6.1%
Percentage of SHS households - 5.7% | Captains of Industry
Wealth of Experience
New Influencials | A01
A02
A03 | 1.8
2.1
2.1 | 1.5
2.2
2.0 |
|---|
B - Families on the move
Percentage of all households - 10.6%
Percentage of SHS households - 10.7% | Successful Managers
White Collar Owners
Emerging High Status
New Suburbanites
Settling In
Military Might | B04
B05
B06
B07
B08
B09 | 2.5
3.0
1.8
2.6
0.5
0.2 | 2.5
2.9
1.7
2.6
0.5
0.4 |
|---|
C - Small town propriety
Percentage of all households - 10.2%
Percentage of SHS households - 11.0% | Songs of Praise
Ageing in Suburbia
Blue Collar Owners | C10
C11
C12 | 2.8
3.2
4.2 | 2.9
3.4
4.7 |
|---|
D - Country lifestyles
Percentage of all households - 10.6%
Percentage of SHS households - 10.0% | Towns in Miniature
Rural Playgrounds
Agrarian Heartlands
Isolated Farmsteads
Scenic Wonderland
Far Away Islanders | D13
D14
D15
D16
D17
D18 | 3.2
1.9
2.0
1.2
1.5
0.8 | 3.2
1.9
1.7
1.0
1.5
0.8 |
|---|
E - Urban sophisticates
Percentage of all households - 6.4%
Percentage of SHS households - 6.5% | Prestige Tenements
Studio Singles
Rucksack and Bicycle
College and Campus
Inner City Transience
Cosmopolitan Chic | E19
E20
E21
E22
E23
E24 | 1.2
1.3
0.6
0.2
1.9
1.1 | 1.2
1.4
0.6
0.2
2.0
1.1 |
|---|
F - Town centre singles
Percentage of all households - 9.3%
Percentage of SHS households - 9.6% | Tenement Lifestyles
Downtown Flatlets
30 Something Singles
Small Town Pride
Dignified Seniors | F25
F26
F27
F28
F29 | 1.6
2.2
1.9
2.3
1.2 | 1.7
2.3
2.1
2.2
1.3 |
|---|
G - Low Spending Elders
Percentage of all households - 14.9%
Percentage of SHS households - 15.0% | Sought After Schemes
Rustbelt Renaissance
Planners Paradise | G30
G31
G32 | 4.5
1.9
5.5 | 4.2
5.1
5.6 |
|---|
H - Renters
Percentage of all households - 13.6%
Percentage of SHS households - 13.3% | Smokestack Survivors
Quality City Scheme
Lathe and Loom
Indebted Families | H33
H34
H35
H36 | 3.5
2.9
4.4
2.8 | 3.3
2.8
4.6
2.6 |
|---|
I - State beneficiaries
Percentage of all households - 7.8%
Percentage of SHS households - 8.0% | Pockets of Poverty
Mid Rise Breadline
Room and Kitchen
Families in the Sky | I37
I38
I39
I40 | 3.1
1.6
1.8
1.3 | 3.1
1.7
1.9
1.3 |
|---|
J - Shades of grey
Percentage of all households - 8.9%
Percentage of SHS households - 8.6% | Elders 4-in-a-Block
Greys in Small Flats
Skyline Seniors
Twilight Infirmity | J41
J42
J43
J44 | 4.0
3.0
0.8
1.1 | 4.3
2.5
0.6
1.1 |
|---|
L - Unclassified
Percentage of all households - 1.7%
Percentage of SHS households - 1.6% | Unclassified | X99 | 1.7 | 1.6 |
|---|
| Totals | | | 100% | 100.0% |
|---|
* The 'descriptors' are those used by Experian and reflect the marketing origins of the MOSAIC classification system.