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Four: Taking It Forward
This Framework for Change sets out broadly the things the industry will need to do to produce a step change in Scottish tourism, and the ways the public sector agencies will support the industry to do this. The success of the Framework will depend on close working relationships between the private and public sectors. Although some of the changes will happen centrally - such as the Sustainable Tourism Forum - it is only by embracing local activity that we will achieve a real step change.
An Implementation Group will be established centrally to drive and monitor progress and to report back on this progress on an annual basis. More importantly, though, the Area Tourism Partnerships will play a key role in driving and supporting change at local levels. Using locally-focused research, the Area Tourism Partnerships - which include local tourism businesses and the relevant local public agencies - will interpret the national picture set out in this Framework in a detailed local way, to reflect local opportunities and aspirations, and they will work with local businesses, culture and heritage organisations, local authorities and other public sector support agencies to share best practice and identify the best way forward at a local level.
If you haven't already heard from your Area Tourism Partnership, get in touch with them now. Get involved, and make the change!
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