The Scottish Government

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ISBN 0 7559 1321 3 (Web only publication)
This document is also available in pdf format (548k)

Contents

Executive summary

1 Investigating Scotland's organic supply network
1.0 Aims and objectives
1.1 Methodology
1.1.1 Surveys
1.2 Report structure
1.3 Project limitations

2 Background
2.1 Europe
2.1.1 European organic market
2.1.2 Market information
2.2 UK organic market
2.3 Scotland's organic market
2.3.1 Scotland's organic market - production
2.3.2 Scotland's organic market - processing
2.3.3 Scotland's organic market - multiple retailers
2.3.4 Scotland's organic market - direct sales
2.3.5 Consumption of organic food in Scotland
2.3.6 Developing the market for organic food in Scotland
2.3.7 A Scottish organic brand

3 Results
3.0 Survey Results

3.1 Organic beef
3.1.1 Survey results - volumes and outlets
3.1.2 Direct to processor
3.1.3 Direct to consumer
3.1.4 Value at farm gate
3.1.5 Penetration
3.1.6 Summary

3.2 Organic lamb
3.2.1 Survey results - volumes and outlets
3.2.2 Direct to processors
3.2.3 Direct to consumer
3.2.4 Value at farm gate
3.2.5 Penetration
3.2.6 Summary

3.3 Organic pork
3.3.1 Survey results - volumes
3.3.2 Market outlets
3.3.3 Penetration
3.3.4 Summary

3.4 Organic table birds
3.4.1 Survey results - volumes and outlets
3.4.2 Value at farm gate
3.4.3 Penetration
3.4.4 Summary

3.5 Organic Eggs
3.5.1 Traceability
3.5.2 Survey results - volumes and outlets
3.5.3 Penetration
3.5.4 Summary

3.6 Dairy
3.6.1 Scotland's production and value
3.6.2 Marketing test
3.6.3 Co-operation
3.6.4 Processing
3.6.5 Looking to the future
3.6.6 Penetration
3.6.7 Summary

3.7 Organic horticulture
3.7.1 Production and imports - the UK
3.7.2 Scotland's production
3.7.3 Survey results - volumes and outlets
3.7.4 Marketing strategies - wholesaler
3.7.5 Marketing strategies - multiple retailers
3.7.6 Marketing strategies - direct sales
3.7.7 Marketing strategies - food service
3.7.8 Independent retailers
3.7.9 Penetration
3.7.10 Summary

3.8 Organic arable sector
3.8.1 Survey results - volumes and outlets
3.8.2 Organic arable seeds
3.8.3 Market outlets
3.8.4 Market penetration
3.8.5 Summary

3.9 Aquaculture
3.9.1 Survey results - volumes and outlets
3.9.2 Processing
3.9.3 Penetration
3.9.4 Summary

4. Retail and consumers
4.0 The retail of organic food
4.1 The retail of organic food in Scotland
4.1.1 Multiple retailers
4.1.2 Independent retailers
4.2 Direct sales
4.2.1 Farmers markets
4.2.2 Organic penetration
4.2.3 Box schemes
4.2.4 Sourcing
4.2.5 Penetration
4.3 Organic consumer trends in Scotland
4.3.1 Omnibus poll results
4.3.2 TNS Superpanel results
4.3.3 Conclusions

5 Overall penetration levels and recommendations
5.0 The market penetration of indigenous organic produce in Scotland
5.1 Recommendations

Appendices
Appendix I Methodology
Appendix II Producer survey
Appendix III Processor survey
Appendix IV Organic purchasing behaviour in Scotland
Appendix V References

Tables
1.1 Market maturity
1.2 Organic land in Scotland
1.3 Barriers to sourcing Scottish organic ingredients
3.1 Outlet value by location of abattoir
3.2 Market outlets for Scottish organic pig products
3.3 Market outlets for Scottish organic table birds
3.4 United Kingdom egg market 2004
3.5 Wholesale vegetable imports into the UK
3.6 Horticultural production
3.7 Number of producers involved in arable production
3.8 Percentage of arable producers using different market outlets - by crop category
4.1 Estimated UK retail volume of organic food sold through different outlets
4.2 Organic expenditure spend by outlet - Scotland vs UK
4.3 Comparison of UK sourced organic primary products versus conventional own label products (value) for the year 2004
4.4 Scottish farmers market stall holders
4.5 Source of products sold through box schemes
4.6 Where organic products are purchased from
4.7 Where organic products are purchased from most often
4.8 Scottish organic goods bought most frequently
4.9 Organic expenditure share by demographic group - Scotland vs UK
5.1 The market penetration of indigenous organic produce in Scotland 2005

Figures
1.1 Number of organic producers in Scotland
1.2 Organic land use in Scotland
1.3 Processors use of Scottish organic ingredients
3.1 Total number of responses from organic producers in Scotland - by sector
3.2 Finished organic beef produced in Scotland, July 2004 - June 2005
3.3 Finished organic lamb produced in Scotland
3.4 Predicted finished organic pigs produced in Scotland
3.5 Organic table birds
3.6 Scottish organic egg market outlets
3.7 Percent British organic vegetable produce sold by multiple retailers, 2004
3.8 Land share for organic horticultural crops grown in Scotland 2004
3.9 Total Scottish organic arable production - harvest 2004
3.10 Predicted arable production - harvest 2005
3.11 Source of seeds used in arable production
3.12 Marketing strategies of arable producers - by percentage of total arable production
3.13 Bakery value percentage of sales to each outlet
5.1 Organic food and drink sales in UK, 2004

Report produced by: Katrina Barclay and James Cleeton, Project manager: James Cleeton, Market Information Manager
Soil Association Food and Farming Division
Bristol House
40-56 Victoria Street
Bristol BS1 6BY
T: 0117 914 2400
F: 0117 925 2504
E: jcleeton@soilassociation.org

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