The Scottish Government

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ISBN 0 7559 1302 7 (Web only publication)
This document is also available in pdf format (1.5mb)

CONTENTS

Glossary

1 Preface/Forward

2 Executive Summary
2.1 Background
2.2 Findings
2.3 Conclusions
2.4 Conclusion

3 Introduction and Methodology
3.1 Overview
3.2 Methodology

4 Outline of the Scottish DiTV trial

5 Current Market
5.1 Digital Television Penetration
5.2 OFCOM Switchover Plans
5.3 Service Providers and Market Growth
5.4 Marketing
5.5 Content
5.6 Standards

6 Future Developments
6.1 Key Emerging Platforms
6.2 HDTV
6.3 Mobile TV
6.4 IPTV
6.5 New Product Categories
6.6 Infrastructure

7 Interactive digital TV and Government electronic service delivery
7.1 Interactive
7.2 Government Departments
7.3 Integrated Digital TV and Interactive Digital TV
7.4 Digital or not?
7.5 Cognitive Factors
7.6 Community
7.7 Local services
7.8 BBC Local TV initiatives
7.9 Platforms
7.10 Summary

8 Leading Government DiTV initiatives
8.1 Department of Health ( DH): NHS Direct TV
8.2 KiT - Hull
8.3 Department for Education and Skills ( DFES) - "Teachers TV"
8.4 Carpenters TV - Regen TV
8.5 Regen TV
8.6 ODPM / Digi TV: Local Authorities
8.7 Public Sector DiTV Initiatives decline
8.8 Cabinet Office e-GU focus shift
8.9 Comparison Tables

9 Public Services via Interactive TV
9.1 Context
9.2 Customisation
9.3 Security
9.4 Choice 96
9.5 Credibility
9.6 Convenience
9.7 Contact
9.8 Comfort
9.9 Confirmation
9.10 Confidentiality
9.11 Confidence
9.12 Coverage
9.13 Charges
9.14 Cost
9.15 Interactivity
9.16 Connectivity
9.17 Control
9.18 Compatibility
9.19 Coordination
9.20 Convergence
9.21 Commercial

10 Usability & Accessibility
10.1 Government and Citizen mismatch
10.2 Visual Impairment
10.3 Hearing Impairment
10.4 Dexterity Impairment
10.5 Cognitive Impairment
10.6 The disadvantages of ageing
10.7 Maximising the digital audience
10.8 Usability, Accessibility and DiTV trials

11 The Potential for the ODPM Starter Kit
11.1 Starter Kit Background
11.2 Digi TV Costs
11.3 A Kirklees managed project - reliant on ODPM funding
11.4 Future of the Starter Kit ?

12 Conclusions

13 Further Recommendations

14 Appendices

This document has been prepared for the titled project or named part thereof and should not be relied upon or used for any other project without an independent check being carried out as to its suitability and prior written authority of Mott MacDonald being obtained. Mott MacDonald accepts no responsibility or liability for the consequence of this document being used for a purpose other than the purposes for which it was commissioned. Any person using or relying on the document for such other purpose agrees, and will by such use or reliance be taken to confirm his agreement to indemnify Mott MacDonald for all loss or damage resulting therefrom. Mott MacDonald accepts no responsibility or liability for this document to any party other than the person by whom it was commissioned.

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