NFO WorldGroup
Scottish Executive Social Research
18 th December 2003
ISBN 0 7559 2791 5 (Web only publication)
ISSN 0950 2254
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Contents
A Background and method
B Main findings
B.1 Spontaneous awareness of advertising
B.2 Prompted awareness of TV ads
B.3 Awareness of pneumococcal
B.4 Whether have received vaccination
B.5 Conclusions
C Appendix - Questionnaire