| Description | This Office of Chief Researcher report provides a post-campaign evaluation of the 2003 flu and pneumococcal media campaign. |
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| ISBN | (Web Only) |
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| Official Print Publication Date | |
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| Website Publication Date | December 01, 2005 |
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NFO WorldGroup
Scottish Executive Social Research
18 th December 2003
ISBN 0 7559 2791 5 (Web only publication)
ISSN 0950 2254
This document is also available in pdf format (264k)
Contents
A Background and method
B Main findings
B.1 Spontaneous awareness of advertising
B.2 Prompted awareness of TV ads
B.3 Awareness of pneumococcal
B.4 Whether have received vaccination
B.5 Conclusions
C Appendix - Questionnaire
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