The Scottish Government

Next »

Listen

Anne Wilkin; Sally Kendall; Richard White; Kay Kinder; Chris Bojke; & Fiona Johnson
National Foundation for Educational Research
ISBN 0 7559 2709 5 (Web only publication)
ISSN 0950 2254
This document is also available in pdf format (760k)

CONTENTS

ACKNOWLEDGEMENTS
EXECUTIVE SUMMARY

CHAPTER ONE: INTRODUCTION
Background
The study
The report

CHAPTER TWO: LITERATURE REVIEW: KEY FINDINGS
About the review
Introduction
Types of commercial activity
Benefits associated with commercial activity in schools
Costs or consequences associated with commercial activity in schools
Policy and guidance on commercial activity in schools
Concluding comments

CHAPTER THREE: THE EXTENT AND TYPE OF COMMERCIAL ACTIVITY IN SCHOOLS
Extent of commercial activity currently taking place in schools
Type of commercial activity currently taking place in schools
Rationale for supporting commercial activity in school
Consultation
Financial issues
Plans to extend/reduce the amount of commercial activity currently taking place
Summa ry

CHAPTER FOUR: THE BENEFITS AND COSTS/CONSEQUENCES OF COMMERCIAL ACTIVITY IN SCHOOLS
Introduction
The benefits to institutions
The benefits to individuals
The costs to institutions
The costs to individuals
Steps taken to identify the costs/consequences of commercial activity
The extent to which it is easier to identify the benefits rather then the costs
Unacceptable commercial activity
Impact on purchasing patterns
Summary

CHAPTER FIVE: POLICY AND GUIDANCE ON COMMERCIAL ACTIVITY IN SCHOOLS
Introduction
The policy position and role of the local authority in commercial activities in schools
The presence and usefulness of local authority guidance on written policy regarding
commercial activity in schools
Links to other policies
Perspectives on the introduction of 'best practice guidelines' by the Scottish Executive
Summary

CHAPTER SIX: KEY FACTORS IN GOOD PRACTICE IN COMMERCIAL ACTIVITY IN SCHOOLS
Introduction
Ensuring the appropriateness of commercial activity
Ensuring the relevance of commercial activity
Communication and management
Information, research, consultation and planning
Clearly defined aims, roles and procedures
Cautious approach
Summary

CHAPTER SEVEN: CONCLUSION

ANNEX 1: THE LITERATURE REVIEW
About the review
Introduction
Types of commercial activity in schools
Benefits associated with commercial activity in schools
Costs or consequences associated with commercial activity in schools
Policy and guidance on commercial activity in schools
Concluding comments

ANNEX 2: AN ECONOMIC PERSPECTIVE
The optimal amount of commercial activity: balancing costs and benefits
Displacing economic activity and pupil choice
Summary

ANNEX 3: THE CASE STUDIES
Case study 1 (primary)
Case study 2 (secondary)
Case study 3 (secondary)
Case study 4 (primary)
Case study 5 (secondary)
Case study 6 (secondary)

ANNEX 4: THE INTERVIEW SCHEDULES
Local authority telephone interview schedule
School telephone interview schedule
Case-study interview schedule for headteachers (additional questions)
Case-study interview schedule for school staff
Case-study focus group schedule for pupils

REFERENCES

This web only report is accompanied by "Insight 21: Investigating the Extent of Commercial Activity in Schools".
Both reports were published in October 2005.

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

Next »