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10 Appendix 2: Online Questionnaire
About this questionnaire
We would like to thank you for taking the time to complete this questionnaire.
The Scottish Executive is working on a Digital Media Strategy which will help establish Scotland as a world leader in the provision of digital media services by the end of the decade. This Strategy will be based on partnership-working across the Scottish cultural sector and will take account of the needs and aspirations of non-departmental public bodies, local authorities, voluntary organisations, education services and the creative industries. It will also form a response to the Government's ambitious targets for the use of information and communications technologies ( ICT) in the delivery of public services.
The aim of this questionnaire is to gather information which will help the Scottish Executive to develop its strategy for digital media services in Scotland.
Roles and questionnaire responsibilities
The questionnaire is divided into distinct areas. You are invited to complete all those areas you feel able to, although if you are part of a larger organisation you may wish to ask a relevant colleague to answer any questions you feel unable to respond to.
Confidentiality and use of results
Your responses to this questionnaire are completely confidential. The sources of the responses to this questionnaire will not be disclosed without the permission of the relevant organisation. Completion of the questionnaire does not constitute any permission for disclosure or other, which would be sought separately and in writing. The results of the questionnaire will be used to compile an overview of activity within the cultural sector in Scotland; this overview will be largely statistical and analytical. Individual responses will not be used in such a way as to identify the responding organisation.
What do we mean by digital media services?
By digital media services we mean those services supported by your organisation that involve digitally mediated storage, processing, communication, presentation, and accessing of data resources that exist in a digital format. This includes all channels that digital content and services can be delivered and accessed through, including websites, personal digital assistants, personal digital multimedia devices, mobile telecommunications devices, in-situ multimedia terminals / computers, etc.
Identification
- What is the name of your organisation? [Free-text]
- What is your name, your position and area of responsibility in your organisation? [Free-text]
Why Digital Media Services?
This part of the questionnaire asks why your organisation needs digital media services. It asks about the importance of digital media to your organisation; whether you see digital media as a centrally important aspect to your organisation's mission or simply as a support tool. This section may best be completed with input from a member of your organisation's senior management.
Digital media in your organisation's strategy
- Is there explicit mention made of digital media services in your organisation's strategy / vision / mission statement? [Yes | No | Don't know] If so, how? [Free-text]
- What are the digital media services your organisation currently supports? [Free-text]
- Do you charge for any digital media services your organisation provides? [Yes | No | Don't know] If so, which digital media services do you charge users for? [Free-text]
- Are there organisational issues which your organisation has had to address as a result of introducing digital media services? (E.g. staffing and skills, prioritisation of organisational goals) [Yes | No | Don't know] If so, can you explain what these were? [Free-text]
- Do you feel that your organisation has, since the advent of digital media services, shifted in its role in relation to its audiences or to other organisations? [Yes | No | Don't know] If so, can you explain how? [Free-text]
- Is your organisation planning any new digital media services in the future? [Yes | No | Don't know] If so, please tell us why it is considering them, i.e. what opportunities or problems they address, and what are the main barriers to success? [Free-text]
Digital services as an essential enabler
- Are you aware of any current or planned digital media services that allow your organisation to do fundamentally new things it could not have done before? [Yes | No] If so, could you explain what they are and how they enable fundamentally new services to be offered? [Free-text]
Digital media as efficiency and quality facilitators
- How is it ensured that your organisation's managers and other responsible staff have the necessary knowledge, skills and understanding of digital media to enable the creation of digital media services? [Free-text]
- Has your organisation used digital media as a means to support and manage its current services in a more efficient way? [Yes | No | Don't know] If so, what initiatives has it undertaken in this regard? [Free-text]
- Do you believe that your organisation has as much control over the quality ( e.g. of content published through a content management system) of the digital media services it offers in comparison to its traditional service offering ( e.g. of content published to a magazine)? [Yes | No | Don't know] If so, how is that quality ensured? [Free-text]
Digital media in and as government policy
- Has your organisation had to comply with any governmental policies or frameworks? [Yes | No | Don't know] If so, what were these policies? [Free-text]
- Has your organisation been inspired to think of using digital media services due to sectoral or governmental initiatives? [Yes | No | Don't know] If so, can you describe what it was that inspired this and what help you received from the initiatives to take action? [Free-text]
Who's Digital Media Services?
This section of the questionnaire deals with the users of your digital media services. This may best be completed with input from a marketing or business development staff member.
Needs-driven digital media services
- Does your organisation carry out user requirements research to ensure that any developed digital media services do in fact satisfy an existing need in users? [Yes | No | Don't know] If so, how does it do this? [Free-text]
Existing audiences
- Who does your organisation target as priority audiences for its traditional services and offerings? [Free-text]
Overall organisational marketing strategy
- Does your organisation use digital media services to advertise its non-digital media or traditional offerings or services? [Yes | No | Don't know] If so, how does it do this? [Free-text]
- Does your organisation use digital media services to advertise its digital media offerings or services? [Yes | No | Don't know] If so, how does it do this? [Free-text]
Reaching new audiences
- Have digital media services led your organisation to acquire new audiences? [Yes | No | Don't know] If so, what are those new audiences? [Free-text]
- Does your organisation's traditional audience differ from the audience targeted now by its digital media services? [Yes | No | Don't know] If so, in what way does the new audience differ? [Free-text]
- Does your organisation provide digital media services to support education? [Yes | No | Don't know] If so, what are the educational ends supported and by what means? [Free-text]
Capability-driven digital media services
- Does your organisation ensure that the technical skills required to use its digital media services are appropriate to those of its users? [Yes | No | Don't know] If so, how does it ensure this? [Free-text]
Where and when are digital media services used?
Channels
- Does your organisation have a multi-channel policy with regard to its digital media services provision? [Yes | No | Don't know] If so, what channels does it use? [Free-text]
At Work
- Does your organisation see digital media services as providing a means of supporting partnerships between partner organisations via common shared services ( e.g. the Scottish Executive's e-procurement initiative)? [Yes | No | Don't know] If so, can you describe any such shared services your organisation is currently using or plans to use? [Free-text]
On-Site
- Does your organisation provide services that employ specialised hardware channels, e.g. digital media terminals, personal digital assistants, PCs, headsets, etc., for your visiting on-site audiences? [Yes | No | Don't know] If so, can you describe them in more detail? [Free-text]
What Digital Media Services?
This section of the questionnaire asks what types of digital media services are being developed, including those that support the creative process digitally and those that manage the digital simulation of traditional or non digital services. This may be best completed with input from an ICT staff member.
Digital Management: Content Management-Driven Digital Media Services
- Does your organisation provide digital media services for the discovery and accessing of content by audiences, e.g. portals, gateways? [Yes | No | Don't know] If so, please tell us about them. [Free-text]
- Does your organisation source its own digital content or broker digital content from other sources, or both? [Yes | No | Don't know] If so, please tell us more. [Free-text]
Digital Creation: Creation-Driven Digital Media Services
- Does your organisation provide digital media services that allow users to develop their own digital media resources and / or services, e.g. blogs, personal portfolios, community projects, etc.? [Yes | No | Don't know] If so, could you describe these briefly? [Free-text]
- Does your organisation provide digital media services that support its creative processes, whether those are digital in format or not? [Yes | No | Don't know] If so, could you describe these briefly? [Free-text]
How are digital media services provided?
This section asks how the digital media services are actually developed, supported, managed and delivered; this includes the use of standards and governmental frameworks. This may be best completed with input from someone responsible for implementing ICT services in your organisation.
Management Of Digital Media Services
- Does your organisation seek advice on strategy or technical matters of ICT and digital media services from external consultants or other specialists? [Yes | No | Don't know] If so, please provide details. [Free-text]
- How is your organisation's website's content developed and managed ( e.g. from within a particular department, or through a collaboration of departments, subcontracts, etc.)? [Free-text]
- How is your organisation's website's platform developed and managed ( e.g. from within a particular department, or through a collaboration of departments, subcontracts, etc.)? [Free-text]
Common Information And Services Environments
- Is your organisation participating in any government initiatives on common data / service sharing? [Yes | No | Don't know] If so, please provide details. [Free-text]
Digital Media Services Development Models
- What is your organisation's policy on open-source software? [Open-source only | Have no policy | Would not use it | Don't know] Please expand on your answer if necessary? [Free-text]
- Does your organisation follow the guidelines as laid out in various government frameworks such as the e-Government Interoperability Framework (e GIF)? [Yes | No | Don't know] If so, why? [Free-text]
- Who, if anyone, is responsible in your organisation for the identification and implementation of digital information management standards? [Free-text]
- Are there areas of your information services for which you feel standards are not yet adequately established? [Yes | No | Don't know] If so, please tell us what those areas are or why existing standards do not meet your organisation's needs. [Free-text]
Your Audience's Computing Infrastructure
- What hardware assumptions does your organisation make for your audience's computing resources? [Free-text]
- What software assumptions does your organisation make for your audience's computing resources? For example, what kinds of plug-ins for browsers does your organisation require users to have? [Free-text]
- What bandwidth assumptions does your organisation make for your audience's telecommunications infrastructure? That is, do you make available different versions of your digital media service, e.g. a website, to accommodate those with broadband and those with dial-up? [Free-text]
Your Organisation's Digital Media Technical Capability
- Does your organisation develop its own digital media services or have them developed by a third party? [Yes | No | Don't know] If your organisation uses third-parties, can you describe the kinds of companies you tend to work with, e.g. small website development houses, large consultancy firms, etc.
- Does your organisation host its own digital media services or have them hosted by a third party? [Yes | No | Don't know]
Digital Media Systems Used
- Which of the following information systems does your organisation use? [Content management | Digital asset management | Specialist collections management (museum, library, archive cataloguing etc.) | On-site interactive applications | Others (please describe)] [Free-text]
We would like to thank you for taking the time to complete this questionnaire.
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