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4 Aims and Objectives
The aim of the audit was to provide a snapshot of digital media services provision in Scotland's tourist, sporting and cultural sectors. One issue that requires careful consideration is whether or not the sample size of the audit was large enough to allow for the numerical summarisations to be generalised to statistics for the whole of each sector. We have to conclude here that there was not a sufficiently large pool of consultees to allow for this. However, many of Scotland's larger and / or more important public sector cultural, tourist and sporting organisations took part, and we can at least say that the findings and conclusion do in fact represent a majority of work in that sector closely.
The aim of the audit was to concentrate on the strategic, organisational, marketing and business development issues of digital media services, and less about the technological side of things such as what operating systems organisations are running or what desk-top applications they are using. Consequently, the areas of interest per the online questionnaire were:
- Why digital media services: what is the strategic import of digital media services to the organisation?
- Whose digital media services: who are the digital media services developed for and used by?
- What digital media services: what the digital media services are that have been developed and will be developed in the future?
- Where and when digital media services: where and when can the digital media services be accessed?
- How digital media services: how are they provided for, managed and accessed by users?
These were analysed for the conclusions into the areas:
- users
- infrastructure / systems
- skills
- services
- strategy
- marketing
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