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PART OF THE SCOTTISH WAY OF LIFE? ATTITUDES TOWARDS DRINKING AND SMOKING IN SCOTLAND - FINDINGS FROM THE 2004 SCOTTISH SOCIAL ATTITUDES SURVEY

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Chapter 9: Conclusions

The 2004 Scottish Social Attitudes Survey provides a clear picture of attitudes towards alcohol and second-hand smoke in Scotland today. The findings complement the wealth of evidence already available on smoking and drinking behaviour and on the health impacts of alcohol misuse and passive smoking.

The findings presented in this report confirm many of the key assumptions about public attitudes towards alcohol that have underpinned recent policy initiatives and campaigns. For example:

  • Young people, aged 18-24, are much more permissive than those aged over 25 in their attitudes towards drinking in general and binge drinking in particular. They are much less likely than older people to view a binge drinker as having a serious problem or as 'very likely' to develop long-term health problems.
  • Men are more likely than women to have a permissive attitude towards getting drunk and binge drinking.
  • While chronic drinking appears to be viewed within a 'medical model', as an illness which requires professional help, binge drinking appears to be viewed as more of a 'social problem', over which individual drinkers could (and should) assert control.
  • Attitudes towards teenage drinking vary depending on context and age - young people drinking in pubs attracts greater disapproval than young people drinking small amounts at home with their parents. However, in general, disapproval of underage drinking is high, even when this involves small amounts of alcohol in a 'safe' (and legal) situation.

The report also highlights the apparently contradictory or ambiguous attitudes that many people in Scotland have about drinking alcohol. For instance:

  • Drinking is widely perceived to be part of a 'Scottish way of life' (indeed, there appears to be some stigma attached to the decision not to drink in Scotland), while at the same time alcohol misuse is viewed as a major problem for Scotland.
  • In spite of the high level of publicity surrounding alcohol and tobacco as major causes of death and ill-health in Scotland, most people do not think they cause as much harm to frequent users as other drugs.
  • While 69% of 18-24 year-olds thought a hypothetical binge drinker was likely to damage their long-term health, only 58% thought they had a serious problem.

Finally, the report provides robust baseline data on public attitudes towards current proposals on controlling the sale and purchase of alcohol and prohibiting smoking in enclosed public places, including pubs, bars and restaurants. In 2004, when the survey was conducted, there was relatively low support for outright bans on 'irresponsible' drinks promotions or smoking in pubs and bars, although in both cases a clear majority of the public thought these ought to be at least restricted. Twice as many people supported a ban on smoking in restaurants (53%) as supported a ban in pubs and bars (25%). There appeared to be relatively strong support for a 'no proof, no sale' policy as an effective measure to tackle underage drinking. However, people were divided over the likely impact of longer opening hours for pubs, with 54% saying this will mean people drink more and just over a third saying that people will pace their drinking more sensibly.

Of course, the real value of the survey will lie in the possibility of tracking all these attitudes over time. Will the current cohort of 18-24 year-olds retain their permissive attitudes towards alcohol in their late 20s or early 30s? And will the next generation of young people exhibit less permissive attitudes towards binge drinking and alcohol misuse? Will the gender-divide in attitudes towards drinking persist? Will attitudes towards binge drinking become more similar to attitudes towards chronic drinking over time? Will support for a ban on smoking in pubs and bars increase or decrease if the ban is implemented? In repeating the drinking and smoking module in future sweeps, the SSA will enable us to assess the effectiveness of current strategies to achieve a cultural shift in attitudes towards drinking, as well as allowing us to track changes in public opinion on legislative proposals on smoking and drinking as these proposals are implemented.

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Page updated: Friday, July 29, 2005