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Chapter 4: Alcohol and health
Chapter aims
This chapter addresses the following key questions:
- How harmful do people think alcohol is to
individual users by comparison to other drugs?
- Do people believe it is possible to recover from
serious drink problems?
- How do people rate the long-term health impacts of
binge drinking and chronic drinking?
- Do different groups of people take the health risks
of drinking more or less seriously?
- What types of services do people think are most
helpful for people with different drinking
problems?
- How easy do people think it would be to access help
with alcohol problems?
Introduction
The health risks associated with excessive alcohol
consumption are well-documented. Some of the more recent
statistics on alcohol-related death and illness were
highlighted in the introduction to this report. However,
while the health risks of problem drinking are well
understood by policy makers and health professionals, it is
not clear whether this knowledge is shared or accepted by
the general public.
The
SSA included a series of questions
designed to measure Scottish people's views of the health
risks associated with alcohol misuse. These questions again
attempted to distinguish attitudes towards binge and
chronic drinking, and the analysis examines differences in
attitudes between different groups in society. The survey
also examined views of the services available to people
with drinking problems.
How harmful do people think alcohol
is?
In addition to asking respondents about which drug they
thought caused most problems for 'Scotland as a whole',
reported in Chapter 2, the survey asked which drug they
thought caused most and least harm to 'frequent users'.
While alcohol was the drug most commonly identified as
causing most problems for Scotland (42% of respondents
thought this), a much smaller proportion of respondents
(9%) see it as the drug which causes most harm to
individual users (Table 4.1). Alcohol is, however, more
commonly viewed as harmful than several illegal drugs
(cannabis, cocaine and ecstasy).
Table 4.1 Views on which drug causes
most and
least harm to frequent users
% | Most harm | Least harm |
|---|
Alcohol | 9 | 24 |
|---|
Cannabis | 1 | 34 |
|---|
Cocaine (coke) | 4 | * |
|---|
Crack cocaine | 24 | * |
|---|
Ecstasy | 5 | 1 |
|---|
Heroin | 41 | * |
|---|
Tobacco | 9 | 21 |
|---|
Don't know | 3 | 5 |
|---|
Sample size: 1,637 | | |
|---|
The proportion of respondents who think alcohol is the
drug most harmful to frequent users is similar across men
and women, different age groups, different occupational
groups, and among respondents with different levels of
educational qualifications. The only group significantly
more likely to rate alcohol as the most harmful drug were
respondents who never drink, among whom 18% thought alcohol
causes most harm to individuals.
A quarter of respondents think alcohol is the drug which
causes
least harm to frequent users, while a fifth think
tobacco causes least harm. These findings are interesting
given the high level of publicity surrounding alcohol and
tobacco as major causes of ill health and death in
Scotland. However, it is possible that while people know
that more people
overall die from tobacco-related illness, they
still think an
individual person would be more likely to suffer
harm from taking 'hard drugs' than from alcohol or tobacco
use. Alternatively, it may be that people attach a much
higher risk to the act of taking heroin or other hard drugs
on even a one-off basis (e.g. the risk of overdose). In
comparison, the risks people attach to alcohol and tobacco
may be associated with longer-term ill-health, rather than
immediate risk of death or serious harm.
Figure 4.1 shows how strongly respondents agreed or
disagreed that a person with a serious drinking problem can
never fully recover. Responses were fairly evenly split,
with a little over a third (37%) agreeing that most serious
drinkers cannot make full recoveries, and around two fifths
(39%) disagreeing with this statement. Men were slightly
more likely than women to agree that serious drinkers
cannot recover. However, there were no other particularly
significant or striking differences in by age, occupational
group or educational attainment, suggesting that people
across different social groups are genuinely divided over
the chances of recovering from a serious alcohol
problem.
Figure 4.1 'Most people with serious drinking
problems can never fully recover' (%
agree/disagree)

Base: 1,514
Differences in attitudes towards chronic and
binge drinking
Figure 4.2 shows how likely people thought the two
drinkers described in Chapter 3 were to seriously damage
their long term health. Chronic drinking is viewed as much
more likely than binge drinking to cause serious long-term
damage - the vast majority of respondents (94%) think the
chronic drinker is 'very likely' to damage their long-term
health, compared with 43% who think this about the binge
drinker. However, the majority of respondents (86%) think
that binge drinking is at least 'fairly likely' to have
negative long-term health effects.
Figure 4.2 Likelihood of drinker seriously
damaging their long-term health

Base: 1,637
There were clear age differences in attitudes towards
the health risks of binge drinking (Figure 4.3). Sixty-nine
per cent of 18-24 year-olds think the binge drinker is
likely to damage their long-term health, compared with 79%
of 25-39 year-olds and 90% of 40-64 year-olds. These age
differences were not present in attitudes towards the
health risks of chronic drinking.
Figure 4.3 Likelihood of binge drinker
seriously damaging their long-term health by age of
respondent

Base: 1,637
Aside from age, logistic regression shows that the main
factor associated with attitudes towards the health impact
of binge drinking is gender - women were more likely than
men to say that the binge drinker is very likely to damage
their long-term health (46% compared with 38%).
It is also worth noting the gap between the proportion
of 18-24 year-olds who think the binge drinker is likely to
seriously damage their health (69%) and the proportion who
think they have a serious problem (58%). This shows that
some respondents accept that there are long-term health
risks attached to binge drinking, but still do not see this
type of drinking as constituting a 'serious problem'. In
fact, 28% of all respondents who think the binge drinker is
'very likely' to damage their long-term health only rate
the binge drinker as having a 'fairly serious' problem,
while 2% say their drinking is 'not very serious'. It may
be that some younger people in particular view the
'seriousness' of a drink problem in terms of its
immediate social and health impacts and that
future health problems are seen as too distant to
be taken into account in judgements about current
behaviour.
Attitudes towards services
Table 4.2 shows what sources of help or advice
respondents would recommend to the binge drinker and the
chronic drinker. In Chapter 3, it was suggested that
findings on the extent to which different drinkers should
be 'embarrassed' about their drinking could be explained by
the fact that chronic drinking is likely to be viewed
within a 'medical model' of drinking as a 'disease' and
something that requires medical treatment, while binge
drinking is more likely to be viewed as a 'social' problem,
which the individual drinker could control if they chose
to. This hypothesis is supported by the fact that 42% of
respondents think the chronic drinker should go to a doctor
or
GP first for help, compared with just
28% who think the binge drinker should see a doctor. The
most common suggested source of help for the binge drinker
was friends and family (33%), which again suggest that
binge drinking is seen as more of a 'social' problem, for
which medical or professional help may be less
appropriate.
Table 4.2 Who would advise person to turn to
first for help
% | Chronic drinker | Binge drinker |
|---|
NHS Doctor/
GP | 42 | 28 |
|---|
Counsellor/therapist | 6 | 10 |
|---|
Support group (e.g.
AA) | 33 | 12 |
|---|
Social Worker | 1 | 1 |
|---|
Friend/family | 12 | 33 |
|---|
Helpline (e.g. Drinkline) | 6 | 12 |
|---|
Does not need help | - | 2 |
|---|
Sample size: 1,637 | | |
|---|
Figure 4.4 shows that three quarters of respondents
think that it would be very or fairly easy for someone with
an alcohol problem to find help in the respondents area.
This figure did not vary significantly between respondents
in urban and rural areas or accessible and remote areas.
However, respondents in the least deprived areas (as
measured by the Scottish Index of Multiple Deprivation)
were more likely (79%) than respondents in the most
deprived areas of Scotland (67%) to think it would be easy
to find help.
Figure 4.4 How easy it would be for someone in
respondent's area with an alcohol problem to find
help

Base: 1,637
Key points from this chapter
- Respondents were more likely to identify alcohol
and tobacco than cannabis, cocaine and ecstasy as
causing 'most harm to frequent users'. However, a much
lower proportion of respondents thought alcohol was the
drug which cause most harm to users (9%) compared with
the proportion who thought it caused most problems for
Scotland (42%).
- Opinions are divided over the possibility of
someone with a serious drink problem ever being able to
make a full recovery.
- The hypothetical chronic drinker was viewed as much
more likely than the binge drinker to cause themselves
serious long-term health damage, although a majority of
respondents (86%) also thought the binge drinker was at
least 'fairly likely' to damage their health.
- Younger people are less likely than older people to
think binge drinking will have long-term health
effects.
- People are most likely to recommend that a chronic
drinker see a doctor for help, while they are most
likely to recommend that a binge drinker talk to family
and friends. This provides support for the view that
chronic drinking is more likely to be viewed within a
'medical model', while binge drinking may be seen as
more of a social problem.
- Three-quarters of respondents think that it would
be very or fairly easy for someone in their area to
find help with alcohol problems, suggesting that in
general people think services are readily available.
However, respondents in the most deprived areas of
Scotland were less likely than respondents in the least
deprived areas to think it would be easy to find
help.
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