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ANNEX 4: QUESTIONNAIRE - TELEPHONE
SURVEY
Attitudes towards Architectural Design
Final Version
Introduction
Good morning, afternoon, evening. My name is …… from
MORI Scotland, the research
organisation. We are carrying out a survey about the
quality of design in Scotland on behalf of the Scottish
Executive and it will take about 10 minutes.
I would like to assure you that all the information we
collect will be kept in the strictest confidence. It will
not be possible to identify any particular individual or
address in the results.

Q. 4 How would you rate the current standards of
design in Scotland for …
Random order
| Very good | Fairly good | Neither | Fairly poor | Very poor | DK |
|---|
Greenfield housing developments | 1 | 2 | 3 | 4 | 5 | Y |
|---|
Brownfield housing
developments/conversions | 1 | 2 | 3 | 4 | 5 | Y |
|---|
New industrial, office or retail
development | 1 | 2 | 3 | 4 | 5 | Y |
|---|
New public spaces | 1 | 2 | 3 | 4 | 5 | Y |
|---|
New public buildings like schools and
hospitals | 1 | 2 | 3 | 4 | 5 | Y |
|---|
Q. 5 Are you aware of any of the following
publications …
Random order
| Yes | No | DK |
|---|
A Policy on Architecture for Scotland:
Scottish Executive | 1 | 2 | Y |
|---|
Designing Places: A Policy Statement for
Scotland: Scottish Executive | 1 | 2 | Y |
|---|
Scottish Planning Policy (
SPP1): The Planning
System | 1 | 2 | Y |
|---|
PAN 67 Housing Quality | 1 | 2 | Y |
|---|
PAN 68 Design Statements | 1 | 2 | Y |
|---|
Ask Q6 only those aware of each at Q5
Q. 6 What impact, if any, has … had on your own
work? Has it had …
| Significant positive impact | Some positive impact | No impact | Some negative impact | Significant negative impact | DK |
|---|
A Policy on Architecture for Scotland:
Scottish Executive | 1 | 2 | 3 | 4 | 5 | Y |
|---|
Designing Places: A Policy Statement for
Scotland: Scottish Executive | 1 | 2 | 3 | 4 | 5 | Y |
|---|
Scottish Planning Policy (
SPP1): The Planning
System | 1 | 2 | 3 | 4 | 5 | Y |
|---|
PAN 67 Housing Quality | 1 | 2 | 3 | 4 | 5 | Y |
|---|
PAN 68 Design Statements | | | | | | |
|---|
Q. 7 I am now going to read out a list of some of
the elements of the Scottish Executive's policy on
architecture, and I would like you to tell me how important
or unimportant you think each one is.
Random order
| Very important | Fairly important | Not very important | Not at all important | Don't know |
|---|
Campaigning for better quality buildings and
the built environment | 1 | 2 | 3 | 4 | Y |
|---|
To encourage debate on the role of
architecture in national and local life | 1 | 2 | 3 | 4 | Y |
|---|
Increasing public awareness and appreciation
of good design in buildings and the built
environment | 1 | 2 | 3 | 4 | Y |
|---|
Working with schools to make young people
more aware of the built environment | 1 | 2 | 3 | 4 | Y |
|---|
To promote Scottish architecture at home and
abroad | 1 | 2 | 3 | 4 | Y |
|---|
To encourage greater interest and community
involvement in matters affecting the local
built environments | 1 | 2 | 3 | 4 | Y |
|---|
To lead by example in the work they
commission | 1 | 2 | 3 | 4 | Y |
|---|
Q8 Have you heard of…(ASK Q9 for each coded
'Yes' at Q8.
Q. 9 Have you visited …
| Aware | Visited |
|---|
Yes | No | Yes | No |
|---|
The Lighthouse | 1 | 2 | 4 | 5 |
|---|
Scottisharchitecture.com | 1 | 2 | 4 | 5 |
|---|
Royal Fine Art Commission for Scotland | 1 | 2 | 4 | 5 |
|---|
Architecture and Design Scotland | 1 | 2 | 4 | 5 |
|---|
CABE | 1 | 2 | 4 | 5 |
|---|
Q. 10 Overall, what do you think are the two or
three most important changes that need to be made to
improve the quality of design in Scotland?

Q. 11 Thinking specifically about your own work,
how important or unimportant would each of the following be
in improving the quality of design?
Random order
| Very important | Fairly important | Not very important | Not at all important | Don't know |
|---|
Design competitions | 1 | 2 | 3 | 4 | Y |
|---|
Design awards | 1 | 2 | 3 | 4 | Y |
|---|
Education in design | 1 | 2 | 3 | 4 | Y |
|---|
Changes to planning system | 1 | 2 | 3 | 4 | Y |
|---|
Changes to building regulations | 1 | 2 | 3 | 4 | Y |
|---|
Changes to public procurement rules | 1 | 2 | 3 | 4 | Y |
|---|
Education for commissioning clients | 1 | 2 | 3 | 4 | Y |
|---|
Information on the role of other professions
in the built environment | 1 | 2 | 3 | 4 | Y |
|---|
Finally, I'd like to ask a few questions about you and
the organisation you work for to help us analyse
responses.
Q. 12 Can I just check, is {organisation} a
public or private sector organisation?
Public sector | 1 |
Private sector | 2 |
Q.13 How many people work in your office or
department?
If organisation is multi-site / multi-national /
multi-departmental clarify - the same location as you
Q.14 Would you describe the people you work with as
…(read out)
mainly working in the same profession as
you | 1 |
or as working in a range of built
environment professions | 2 |
Q.15 How would you describe the type of work that
{organisation} does. Is it mainly concerned with …
(read out)
Residential development | 1 |
Residential alterations / extensions | 2 |
Master planning | 3 |
Office or retail development | 4 |
Commercial or industrial development | 5 |
Developing / designing public spaces | 6 |
Public buildings like schools or
hospitals | 7 |
Other (write in) | _____________________ |
Q16 | Thank you for giving your time today to
answer our questions. The Scottish Executive
take the results of this survey very seriously.
Would you be happy for us to recontact you
regarding follow-up research that we may
undertake after our initial analysis of the
survey results? |
Yes | 1 |
No | 2 |
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