| Description | Summary of the findings from the post-campaign evaluation of the Drug Driving Campaign 2003 |
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| ISBN | n/a (Web Only) |
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| Official Print Publication Date | |
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| Website Publication Date | June 29, 2005 |
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Listen
Scottish Opinion Ltd
ISBN
0 7559 1147 4 (Web only publication)
This document is also available in
pdf
format (92k)
Contents
Results Tables
Fieldwork Details
Open ended result
Results Tables -
BASE: ALL - Q1 - Have you seen or heard any
advertising or publicity on the subject of drug driving
recently? By age, sex and social grade.
BASE: ALL - Q1 - Have you seen or heard any
advertising or publicity on the subject of drug driving
recently? By Region.
BASE: ALL - Q1 - Have you seen or heard any
advertising or publicity on the subject of drug driving
recently? By Valid driving licence.
BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q2
- Where did you see or hear this advertising or
publicity? By age, sex and social grade.
BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q2
- Where did you see or hear this advertising or
publicity? By Region.
BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q2
- Where did you see or hear this advertising or
publicity? By Valid driving licence.
BASE: ALL- Q4 - As far as you are aware, in
Scotland, is it possible to be tested by the police for
driving under the influence of drugs? By age, sex and
social grade.
BASE: ALL- Q4 - As far as you are aware, in
Scotland, is it possible to be tested by the police for
driving under the influence of drugs? By
Region.
BASE: ALL- Q4 - As far as you are aware, in
Scotland, is it possible to be tested by the police for
driving under the influence of drugs? By Valid driving
licence.
BASE: ALL- Q5 - Do you currently have a valid
driving licence? By age, sex and social grade.
BASE: ALL- Q5 - Do you currently have a valid
driving licence? By Region.
Fieldwork Details
Project | Scottish Executive 'Drug Driving'
Survey |
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Sample | 1002 Scottish adults age 18+
Weighted to be representative of the
Scottish population by age, sex and social
grade |
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Sampling points | All 73 Scottish Parliamentary
constituencies |
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Methodology | Telephone interviews by
CATI (Computer Aided
Telephone Interviewing) |
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Fieldwork dates | Monday 10
th to Monday 17
th November 2003 |
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Fieldwork length | 7 days |
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OPEN ENDED RESULT
BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q2a
- Where did you see or hear this advertising or
publicity? Other(s)
AT WORK IM A POLICE OFFICER / HUSBANDS A
POLICEMAN, HEARD FROM HIM / POLICE
OFFICERS | 3 |
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BILLBOARD | 3 |
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ROADSIGNS | 2 |
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IN AN AMBULANCE | 1 |
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KIDS TOLD ME ABOUT THE ADVERTISING | 1 |
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MEETING OF COUNCIL AND POLICE | 1 |
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IN A MAGAZINE | 1 |
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POLICE VANS | 1 |
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BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q3a
Please describe the advertising you saw or heard on the
subject of drug driving. What did it show and what did
it say? Other(s)
UNSURE / DON'T KNOW / CAN'T REMEMBER | 250 |
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AMERICAN DRUG TESTING/ ATTITUDES IS
COMING TO THE UK | 135 |
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DRUG DRIVING TESTS ARE NOW BEING CARRIED
OUT IN SCOTLAND | 51 |
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DESCRIBING TESTS (E.G. TOUCHING NOSE,
WALKING IN A STRAIGHT LINE) | 14 |
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DON'T TAKE DRUGS AND DRIVE | 12 |
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POLICE ARE GETTING STRICTER ON DRUGS AND
DRIVING | 12 |
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DRUG DRIVING IS JUST AS BAD AS DRINK
DRIVING | 11 |
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TESTS/ TESTING | 6 |
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WARNING ABOUT THE EFFECTS/ DANGERS OF
TAKING DRUGS AND DRIVING | 6 |
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DON'T KNOW/ CAN'T REMEMBER | 6 |
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PEOPLE ARE GETTING INTO CARS AND NOT
AWARE DRUGS ARE AFFECTING THEIR DRIVING | 5 |
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CHILDREN | 5 |
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THINK IT'S FUNNY NOW/ WHO'S LAUGHING
NOW | 4 |
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NEWSPAPER ARTICLE | 4 |
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TELEVISION NEWS/ DOCUMENTARY | 4 |
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EASY TO BE CAUGHT/ TO DETECT DRUGS | 3 |
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INCREASING RATE OF DRUG DRIVING | 3 |
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PEOPLE BEING STOPPED BY POLICE | 3 |
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DRINK DRIVING | 2 |
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A YOUNG FELLOW DRIVING AND HE GOES
THROUGH THE BACK OF A POLICE CAR | 1 |
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FOUR PEOPLE IN A CAR | 1 |
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BRINGING PEOPLE IN FOR NORMAL SPEED
CHECKS | 1 |
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GUY GETTING OUT OF A CAR WITH BLURRY
EYES | 1 |
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IN THE KNOW. ABOUT DRUGS AND KIDS | 1 |
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IT WAS ABOUT A YOUNG MAN IN A CAR WHO
WAS FINED | 1 |
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BASE: ALL WHO HAVE SEEN/HEARD ADVERTISING - Q3a
Please describe the advertising you saw or heard on the
subject of drug driving. What did it show and what did
it say? Other(s) (cont.)
IT WAS AN INFORMATION SESSION AT
WORK | 1 |
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IT WAS FUNNY | 1 |
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JUST A WARNING | 1 |
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LOCAL ADVERTISING | 1 |
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MENTIONED ON THE NEWS | 1 |
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METHOD DETECTING | 1 |
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ROAD SAFETY | 1 |
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YOU CAN TELL BY THE LOOK IN THE DRIVERS
EYES | 1 |
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SILLY ONE. AMERICANS | 1 |
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SOMEBODY GETTING KNOCKED OVER | 1 |
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SOMEBODY IN A CAR BEING TAKEN AWAY | 1 |
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TARRANT ON TV STYLE ADVERT - A CAR ROLLS
OVER AND LANDS ON A SMALL KID IN A
GARDEN | 1 |
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TELLS THE NUMBER OF PENALTY POINTS YOU
CAN GET | 1 |
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TALKING ABOUT CAMERAS ALLOWING | 1 |
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PICTURES OF CARS AND POLICE | 1 |
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TRYING TO DRAW ATTENTION TO IT | 1 |
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LOOKING AT INTRODUCING TESTS TO TEST
DRIVERS BUT IS UNSURE WHETHER IT WILL
WORK | 1 |
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SHOWS WHAT POLICE DO | 1 |
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SOMEONE GETTING DONE FOR TAKING DRUGS
AND DRIVING | 1 |
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Fieldwork Details
Project | Scottish Executive 'Drug Driving'
Survey |
|---|
Sample | 1002 Scottish adults age 18+ Weighted to be representative of the
Scottish population by age, sex and social
grade |
|---|
Sampling points | All 73 Scottish Parliamentary
constituencies |
|---|
Methodology | Telephone interviews by
CATI (Computer Aided
Telephone Interviewing) |
|---|
Fieldwork dates | Monday 10
th to Monday 17
th November 2003 |
|---|
Fieldwork length | 7 days |
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