The Scottish Government

Don't speed / stop speeding / don't drive fast / don't go so fast / don't drive to fast / not to speed / don't speed keep it at 30 / don't speed - it kills / don't speed, it's dangerous / don't speed, speed kills / don't drive fast or you'll cause accidents / don't speed in built up areas / Drive slower / go slow, speed kills / to get you to not speed / kill your speed

144

Slow down (114) / slow down because it's dangerous to speed / slow down for little kids / slow down in town / slow down keep to speed limit's / slow down in town / to slow down because speed kills / to slow down and be more careful / to slow down and keep to the speed limit / to slow down because it causes death / to slow down, especially where there's children / to slow drivers down / to go slower

129

Cut back speed / cut down your speed / cut down on speeding / cut down speed to stop accidents / cut down your speed, and you won't kill anyone / cut down your speed down to 30mph / cut down speed, it's dangerous / cut down the speed you drive at / people need to cut their speed / to limit your speed

46

Reduce your speed / reduce your speed to 30 / reduce your speed below 30 mph / reduce your speed to 30 in built up areas / reduce your speed (it was the ad where the girl comes back to life after being hit) / cut speed to save lives

23

Keep to the speed limit / keep to the speed limit of 30 miles per hour / keep to the speed limit to save lives

22

Keep your speed down / keep your speed down in the areas that you are driving in

20

30 plenty's / don't drive over 30 / drive 30 or below / drive 30 miles an hour, not faster / don't drive past 30 / keeping below 30 mph

11

Don't drink and drive / don't drink and take drugs in a car

11

Watch your speed

11

Be careful / take care / be more careful driving / to act with caution

11

Drink driving / drinking and driving

8

Only fools speed / only idiots speed / dumb people speed / it's silly to exceed the speed limit

7

If you have an accident the slower you go the less likely to kill someone you are / if you drive at 30 and you hit a child they'll live and if you drive at 40 they'll die / if you're slow you could hurt someone, if you're fast you could kill / the slower you go the less likely you will kill someone / thirty mph might not kill, 40 will

6

30 mph not 40mph / 30 mph not 40 / reduce speed from 40 to 30 in built up areas / to keep speed in public areas below 30 mph

6

Cut your speed down in built up areas / observe the speed limit in built up areas

5

Speeding can cause accidents / speeding is dangerous / you're more likely to have an accident if you speed

5

Cut your speed around school / cut your speed especially near schools

4

If you drive at thirty you are likely to save someone's life / keep to thirty because more people survive accidents / not to go too fast because someone can be saved at 30mph

4

20mph is plenty / slow to twenty / it's correct - 20 is fast enough in our streets

3

Less speed does less damage if you hit someone / if you keep your speed down how much less damage it can do / if you slow down, people get less hurt in accidents

3

Drive below the limit

3

Kill your speed

3

30 mph, and if you go over it you'll kill more people / 30 mph would have lived / cause the child would have died at forty instead thirty

3

If you hit a child going 40 instead of going 30 you are 8% more likely to kill them / if you go slower less chance of killing someone / less likely to kill someone if you don't speed

3

Safety

2

Speeding

2

Speeding doesn't get you anywhere fast / speeding gets you no where

2

Speeding kills / that speed kills

2

Curb your speed drive according to the road conditions / be careful in poor conditions

2

It's really a case of if you go too quickly your unable to control your car and likely to be in danger / if you speed it will affect your driving

2

Save kids lives by going 20 instead of 30 / that a small change in speed from 30 to 20 can reduce the risk of fatality

2

Be sensible with speed even when inside limit's

1

Calm down on the roads

1

Check your speed and watch out for pedestrians

1

40 kills

1

10 mph makes all the difference

1

80 per cent survive if your under 30 mph

1

A few mph over the limit and you could kill someone

1

I suppose, some people they don't realise the speed they're going at

1

Be careful overtaking

1

Even 2 pints is enough

1

Don't drive too close to the boy in front, don't drive faster than the speed limit

1

Don't use mobile phones while driving

1

Don't kill little girls because you drive too fast

1

Drinking and driving costs lives

1

Driving to fast costs lives

1

Encourage sensible driving

1

For people to take it slower down side streets

1

Going over 30mph is far more dangerous

1

Good idea

1

How easy it is to cause fatality if you speed

1

If you hit someone at forty, they die.

1

If you speed, you're going to hurt somebody

1

If you're watching your speed and sticking to the speed limit, the consequences of being in an accident are less serious

1

It was speeding cars

1

It's about speed

1

Keep an eye out for kids

1

Let people know what's happening

1

Not drinking

1

Safe driving

1

Save lives

1

Showing that there are more people ignoring the limit's

1

Be vigilant

1

Speed above 30 is significantly more dangerous

1

Speed and drunk driving

1

Speed kills children crossing roads

1

Speed limit

1

The speed limit is there for a reason

1

Speeding is unnecessary

1

Speeding...especially in a 30 zone

1

Take responsibity for your own actions and slow down

1

Taking care over speeding because it kills

1

That cutting your speed increases chances of survival in an accident

1

The effects of speeding

1

The police were clamping down on it

1

There is a reason why you should drive at 30

1

They don't know what they are talking about speed doesn't kill it is the driver

1

Think while you drive

1

To avoid speeding in restricted areas

1

To enforce the speed limit, and convey the message that speeding is wrong

1

To remember that there are people and children out there

1

Obey the law

1

To shock people into slowing their speed

1

To stop people from going so fast

1

Caution and less speed, and watch road conditions

1

What the punishments for speeding are

1

You can kill

1

You don't need to exceed the speed limit

1