AN EVALUATION OF THE CARE IN SCOTLAND CAMPAIGN WAVE 3: MARCH 2004

A ppendix 3 TABULATIONS

Table 3.1: Level of Appeal of Teaching as a Career to People in Scotland
Base: All Respondents

		SEX		AGE						CLASS				AREA			USED CARE SERVICES		SEEN/HEARD ADS SPONTANEOUS
	Total	Male	Female	16-24	25-34	35-44	45-54	55-64	65+	AB	C1	C2	DE	West	East/ South	North	Used	Not used	Posters/ Press	Radio	Prompted Posters
Weighted base	953	458	495	139	164	175	169	129	177	192	267	201	294	416	323	214	430	523	278	75	196
Unweighted base	953	442	511	114	153	199	147	118	222	178	291	194	290	404	354	195	428	525	273	74	190
Very appealing (4)	129	49	79	20	21	18	14	20	36	25	34	27	43	62	44	23	58	71	33	12	29
Very appealing (4)	13%	11%	16%	14%	13%	10%	9%	15%	20%	13%	13%	13%	14%	15%	14%	11%	13%	14%	12%	16%	15%
Quite appealing (3)	422	207	215	83	72	71	67	50	78	93	108	102	119	191	133	98	184	238	131	30	82
Quite appealing (3)	44%	45%	44%	60%	44%	41%	40%	39%	44%	48%	40%	51%	41%	46%	41%	46%	43%	46%	47%	40%	42%
Not very appealing (2)	258	118	140	25	46	58	60	27	41	57	76	42	83	94	93	71	131	127	82	24	58
Not very appealing (2)	27%	26%	28%	18%	28%	33%	36%	21%	23%	30%	28%	21%	28%	23%	29%	33%	31%	24%	30%	32%	30%
Not at all appealing (1)	123	73	50	9	23	25	24	27	14	12	48	28	35	56	48	19	48	75	25	8	24
Not at all appealing (1)	13%	16%	10%	7%	14%	14%	14%	21%	8%	6%	18%	14%	12%	13%	15%	9%	11%	14%	9%	10%	12%
Don't know	21	10	11	1	1	3	3	4	8	4	2	2	13	13	5	4	9	12	6	1	4
Don't know	2%	2%	2%	1%	1%	2%	2%	3%	5%	2%	1%	1%	4%	3%	1%	2%	2%	2%	2%	1%	2%

Table 3.2 Level of Appeal of Nursing as a Career to People in Scotland
Base: All Respondents

		SEX		AGE						CLASS				AREA			USED CARE SERVICES		SEEN/HEARD ADS SPONTANEOUS
	Total	Male	Female	16-24	25-34	35-44	45-54	55-64	65+	AB	C1	C2	DE	West	East/ South	North	Used	Not used	Posters /Press	Radio	Prompted Posters
Weighted base	953	458	495	139	164	175	169	129	177	192	267	201	294	416	323	214	430	523	278	75	196
Unweighted base	953	442	511	114	153	199	147	118	222	178	291	194	290	404	354	195	428	525	273	74	190
Very appealing (4)	173	67	106	24	27	23	19	32	49	26	46	35	67	76	60	37	79	94	50	15	38
Very appealing (4)	18%	15%	21%	17%	17%	13%	11%	25%	27%	13%	17%	17%	23%	18%	19%	17%	18%	18%	18%	20%	20%
Quite appealing (3)	434	219	215	75	67	72	85	47	88	90	113	101	130	198	134	102	209	225	131	38	90
Quite appealing (3)	46%	48%	43%	54%	41%	41%	50%	36%	49%	47%	42%	50%	44%	48%	41%	47%	48%	43%	47%	50%	46%
Not very appealing (2)	229	108	121	33	48	52	43	24	29	55	73	42	59	79	88	62	111	119	74	17	42
Not very appealing (2)	24%	24%	24%	24%	29%	30%	26%	19%	16%	29%	27%	21%	20%	19%	27%	29%	26%	23%	27%	23%	21%
Not at all appealing (1)	104	55	49	7	22	25	20	24	7	17	35	22	30	54	39	11	27	77	20	4	24
Not at all appealing (1)	11%	12%	10%	5%	13%	14%	12%	18%	4%	9%	13%	11%	10%	13%	12%	5%	6%	15%	7%	6%	12%
Don't know	13	8	5	-	-	4	1	3	6	4	1	2	7	7	3	3	5	8	3	1	2
Don't know	1%	2%	1%	-	-	2%	1%	2%	3%	2%	*	1%	2%	2%	1%	1%	1%	2%	1%	1%	1%

( * = less than 1%, but not zero)

Table 3.3: Level of Appeal of the Police as a Career to the People in Scotland
Base: All Respondents

		SEX		AGE						CLASS				AREA			USED CARE SERVICES		SEEN/HEARD ADS SPONTANEOUS
	Total	Male	Female	16-24	25-34	35-44	45-54	55-64	65+	AB	C1	C2	DE	West	East/ South	North	Used	Not used	Posters /Press	Radio	Prompted Posters
Weighted base	953	458	495	139	164	175	169	129	177	192	267	201	294	416	323	214	430	523	278	75	196
Unweighted base	953	442	511	114	153	199	147	118	222	178	291	194	290	404	354	195	428	525	273	74	190
Very appealing (4)	146	73	73	25	26	16	16	24	38	16	46	34	50	69	50	26	56	90	43	20	32
Very appealing (4)	15%	16%	15%	18%	16%	9%	10%	19%	22%	8%	17%	17%	17%	17%	16%	12%	13%	17%	16%	27%	16%
Quite appealing (3)	424	206	218	64	76	70	81	51	81	101	118	93	112	181	128	114	204	220	137	27	95
Quite appealing (3)	44%	45%	44%	46%	46%	40%	48%	39%	46%	53%	44%	46%	38%	44%	40%	53%	47%	42%	49%	36%	48%
Not very appealing (2)	247	121	126	34	44	51	48	28	42	52	65	45	85	91	96	60	119	128	72	20	48
Not very appealing (2)	26%	26%	26%	25%	27%	29%	29%	21%	24%	27%	24%	22%	29%	22%	30%	28%	28%	25%	26%	27%	25%
Not at all appealing (1)	117	53	64	14	18	34	19	23	8	20	35	25	36	64	46	8	41	76	19	6	18
Not at all appealing (1)	12%	11%	13%	10%	11%	20%	11%	18%	4%	10%	13%	13%	12%	15%	14%	4%	9%	15%	7%	8%	9%
Don't know	19	5	14	1	-	4	4	3	8	3	2	4	10	11	3	5	11	8	6	2	3
Don't know	2%	1%	3%	1%	-	2%	2%	2%	4%	2%	1%	2%	3%	3%	1%	2%	2%	2%	2%	3%	2%

Table 3.4: Level of Appeal of Care Services as a Career to People in Scotland
Base: All Respondents

		SEX		AGE						CLASS				AREA			USED CARE SERVICES		SEEN/HEARD ADS SPONTANEOUS
	Total	Male	Female	16-24	25-34	35-44	45-54	55-64	65+	AB	C1	C2	DE	West	East/ South	North	Used	Not used	Posters /Press	Radio	Prompted Posters
Weighted base	953	458	495	139	164	175	169	129	177	192	267	201	294	416	323	214	430	523	278	75	196
Unweighted base	953	442	511	114	153	199	147	118	222	178	291	194	290	404	354	195	428	525	273	74	190
Very appealing (4)	167	69	99	21	22	26	29	36	33	18	47	39	64	81	59	27	75	92	50	12	35
Very appealing (4)	18%	15%	20%	15%	13%	15%	17%	28%	19%	9%	18%	19%	22%	20%	18%	13%	18%	18%	18%	17%	18%
Quite appealing (3)	401	177	224	56	74	77	62	45	86	75	101	89	135	169	123	108	192	209	116	36	78
Quite appealing (3)	42%	39%	45%	40%	45%	44%	37%	35%	49%	39%	38%	44%	46%	41%	38%	50%	45%	40%	42%	49%	40%
Not very appealing (2)	263	141	122	48	48	55	49	24	40	75	80	45	63	104	101	58	122	141	89	19	61
Not very appealing (2)	28%	31%	25%	35%	29%	31%	29%	18%	22%	39%	30%	22%	21%	25%	31%	27%	28%	27%	32%	26%	31%
Not at all appealing (1)	108	62	46	11	20	17	27	22	10	22	38	22	26	52	37	19	36	73	22	7	21
Not at all appealing (1)	11%	14%	9%	8%	12%	10%	16%	17%	6%	12%	14%	11%	9%	13%	12%	9%	8%	14%	8%	9%	11%
Don't know	14	9	5	2	-	1	1	2	7	1	1	6	5	8	3	3	6	8	-	-	1
Don't know	1%	2%	1%	2%	-	1%	1%	2%	4%	1%	*	3%	2%	2%	1%	1%	1%	2%	-	-	1%

( * = less than 1%, but not zero)

Table 3.5: Level of Appeal of the Civil Service as a Career to People in Scotland
Base: All Respondents

		SEX		AGE						CLASS				AREA			USED CARE SERVICES		SEEN/HEARD ADS SPONTANEOUS
	Total	Male	Female	16-24	25-34	35-44	45-54	55-64	65+	AB	C1	C2	DE	West	East/ South	North	Used	Not used	Posters /Press	Radio	Prompted Posters
Weighted base	953	458	495	139	164	175	169	129	177	192	267	201	294	416	323	214	430	523	278	75	196
Unweighted base	953	442	511	114	153	199	147	118	222	178	291	194	290	404	354	195	428	525	273	74	190
Very appealing (4)	114	60	54	12	16	19	18	19	31	12	40	26	36	61	30	24	47	67	34	14	23
Very appealing (4)	12%	13%	11%	9%	9%	11%	11%	15%	17%	6%	15%	13%	12%	15%	9%	11%	11%	13%	12%	18%	12%
Quite appealing (3)	406	187	219	60	79	68	69	58	72	91	115	88	113	181	117	107	188	218	128	30	74
Quite appealing (3)	43%	41%	44%	43%	48%	39%	41%	45%	41%	47%	43%	44%	38%	44%	36%	50%	44%	42%	46%	40%	38%
Not very appealing (2)	262	125	138	45	36	59	47	28	47	57	62	60	83	99	108	54	131	132	84	18	60
Not very appealing (2)	28%	27%	28%	32%	22%	34%	28%	22%	26%	30%	23%	30%	28%	24%	34%	25%	30%	25%	30%	23%	30%
Not at all appealing (1)	142	75	67	17	29	26	29	23	18	28	45	23	46	66	60	16	50	92	19	9	31
Not at all appealing (1)	15%	16%	14%	13%	18%	15%	17%	17%	10%	14%	17%	11%	16%	16%	19%	7%	12%	18%	7%	12%	16%
Don't know	29	12	17	5	4	3	6	1	10	3	5	5	16	8	8	13	15	14	12	4	7
Don't know	3%	3%	3%	3%	3%	2%	3%	1%	6%	2%	2%	2%	5%	2%	2%	6%	3%	3%	4%	6%	4%

Table 3.6: Summary of Level of Appeal
Base: All Respondents

	Total	Very appealing (4)	Quite appealing (3)	Not very appealing (2)	Not at all appealing (1)	Don't Know/Not Applicable (5)
Teaching	953	129	422	258	123	21
Teaching	953	13%	44%	27%	13%	2%
Nursing	953	173	434	229	104	13
Nursing	953	18%	46%	24%	11%	1%
Police	953	146	424	247	117	19
Police	953	15%	44%	26%	12%	2%
Care Services	953	167	401	263	108	14
Care Services	953	18%	42%	28%	11%	1%
Civil Service	953	114	406	262	142	29
Civil Service	953	12%	43%	28%	15%	3%

Table 3.7: Types of Occupation Included in Category of Care Services (Spontaneous)
Base: All Respondents

		SEX		AGE						CLASS				AREA			USED CARE		SEEN/HEARD ADS SPONTANEOUS
	Total	M	F	16-24	25-34	35-44	45-54	55-64	65+	AB	C1	C2	DE	West	East/ south	North	Used	Not Used	Posters/ Press	Radio	Prompted Posters
Weighted base	953	458	495	139	164	175	169	129	177	192	267	201	294	416	323	214	430	523	278	75	196
Unweighted base	953	442	511	114	153	199	147	118	222	178	291	194	290	404	354	195	428	525	273	74	190
Social worker	470	216	254	65	81	97	104	64	60	126	133	95	117	197	178	95	208	263	144	33	101
Social worker	49%	47%	51%	47%	49%	55%	62%	49%	34%	66%	50%	47%	40%	47%	55%	44%	48%	50%	52%	45%	51%
Home carer	627	279	348	83	106	111	121	92	114	126	179	143	179	298	191	138	292	335	182	58	131
Home carer	66%	61%	70%	60%	65%	63%	72%	71%	65%	66%	67%	71%	61%	72%	59%	65%	68%	64%	65%	77%	67%
Youth worker	74	37	38	14	11	13	17	7	12	24	21	17	12	42	25	7	43	31	23	9	15
Youth worker	8%	8%	8%	10%	7%	7%	10%	6%	7%	12%	8%	9%	4%	10%	8%	3%	10%	6%	8%	12%	8%
Occupational therapist	74	37	36	4	10	16	19	8	16	23	21	17	13	35	23	16	43	30	26	11	16
Occupational therapist	8%	8%	7%	3%	6%	9%	12%	6%	9%	12%	8%	8%	5%	8%	7%	8%	10%	6%	10%	15%	8%
Nursery nurse	168	63	104	25	23	39	29	24	28	40	40	40	49	72	55	40	95	73	63	25	30
Nursery nurse	18%	14%	21%	18%	14%	22%	17%	19%	16%	21%	15%	20%	17%	17%	17%	19%	22%	14%	23%	33%	15%
Probation officer	39	18	21	6	6	6	10	3	6	9	15	5	9	17	13	8	20	19	14	5	6
Probation officer	4%	4%	4%	5%	4%	3%	6%	3%	3%	5%	6%	3%	3%	4%	4%	4%	5%	4%	5%	7%	3%
Family therapist	60	26	34	6	10	12	14	4	13	17	22	10	11	27	20	12	29	31	20	6	12
Family therapist	6%	6%	7%	4%	6%	7%	8%	3%	7%	9%	8%	5%	4%	7%	6%	6%	7%	6%	7%	8%	6%
Charity worker	20	9	11	2	4	4	7	1	2	5	5	6	4	7	6	7	9	11	8	2	4
Charity worker	2%	2%	2%	1%	2%	2%	4%	1%	1%	2%	2%	3%	1%	2%	2%	3%	2%	2%	3%	3%	2%
Employment service worker	11	4	7	4	2	1	-	1	4	2	4	5	1	5	4	2	5	7	6	2	3
Employment service worker	1%	1%	1%	3%	1%	*	-	1%	2%	1%	2%	2%	*	1%	1%	1%	1%	1%	2%	3%	2%
Residential care worker	52	25	27	2	12	8	16	7	6	13	15	8	16	18	24	10	24	28	21	4	7
Residential care worker	5%	5%	5%	2%	7%	5%	10%	5%	4%	7%	6%	4%	6%	4%	7%	5%	6%	5%	8%	5%	4%
Care for the elderly (general)	43	19	23	4	8	7	5	8	11	13	8	9	12	19	17	7	20	23	11	2	9
Care for the elderly (general)	5%	4%	5%	3%	5%	4%	3%	6%	6%	7%	3%	5%	4%	5%	5%	3%	5%	4%	4%	3%	5%
Child care (general)	17	7	10	6	3	2	3	2	1	3	4	2	8	7	6	5	9	8	10	5	6
Child care (general)	2%	2%	2%	4%	2%	1%	2%	1%	*	2%	1%	1%	3%	2%	2%	2%	2%	1%	3%	7%	3%
Care assistant (general)	27	14	13	7	8	4	2	3	2	9	6	2	10	6	8	13	20	7	14	4	4
Care assistant (general)	3%	3%	3%	5%	5%	2%	1%	3%	1%	5%	2%	1%	3%	1%	3%	6%	5%	1%	5%	5%	2%
Mental health	13	7	6	2	2	1	3	1	3	3	4	1	4	3	2	7	7	6	7	3	4
Mental health	1%	2%	1%	2%	1%	1%	2%	1%	2%	2%	2%	1%	1%	1%	1%	3%	2%	1%	2%	4%	2%
Fostering (any mention)	6	1	5	-	1	1	2	-	1	1	1	3	1	-	2	3	2	4	5	-	-
Fostering (any mention)	1%	*	1%	-	1%	1%	1%	-	*	1%	*	1%	*	-	1%	2%	*	1%	2%	-	-
Community worker (any mention)	68	31	37	6	11	14	15	10	12	15	18	16	19	24	26	18	29	39	21	4	14
Community worker (any mention)	7%	7%	8%	4%	7%	8%	9%	8%	7%	8%	7%	8%	7%	6%	8%	9%	7%	8%	8%	6%	7%
Counsellor	5	4	1	1	-	2	1	-	1	-	2	2	1	-	2	2	-	5	2	-	1
Counsellor	*	1%	*	1%	-	1%	1%	-	*	-	1%	1%	*	-	1%	1%	-	1%	1%	-	1%

( * = less than 1%, but not zero)

Table 3.8: Types of Occupation Included in Category of Care Services (Spontaneous)
Base: All Respondents

		SEX		AGE						CLASS				AREA			USED CARE SERVICES		SEEN/HEARD ADS SPONTANEOUS
	Total	Male	Female	16-24	25-34	35-44	45-54	55-64	65+	AB	C1	C2	DE	West	East/ South	North	Used	Not used	Posters /Press	Radio	Prompted Posters
Weighted base	953	458	495	139	164	175	169	129	177	192	267	201	294	416	323	214	430	523	278	75	196
Unweighted base	953	442	511	114	153	199	147	118	222	178	291	194	290	404	354	195	428	525	273	74	190
Any mention medical/health services	178	79	99	26	36	33	36	23	24	52	51	25	50	51	66	61	91	87	66	16	34
Any mention medical/health services	19%	17%	20%	19%	22%	19%	21%	18%	14%	27%	19%	12%	17%	12%	20%	28%	21%	17%	24%	21%	17%
Other	36	17	19	6	7	7	7	7	3	8	12	7	9	10	12	15	18	18	16	4	7
Other	4%	4%	4%	5%	4%	4%	4%	5%	2%	4%	4%	4%	3%	2%	4%	7%	4%	3%	6%	5%	3%
None of these/ don't know	75	45	30	18	12	7	10	6	22	3	18	18	36	38	22	15	25	50	10	2	8
None of these/ don't know	8%	10%	6%	13%	7%	4%	6%	4%	12%	1%	7%	9%	12%	9%	7%	7%	6%	10%	4%	3%	4%

( * = less than 1%, but not zero)

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AN EVALUATION OF THE CARE IN SCOTLAND CAMPAIGN WAVE 3: MARCH 2004

A ppendix 3 TABULATIONS