AN EVALUATION OF THE CARE IN SCOTLAND CAMPAIGN WAVE 3: MARCH 2004

Appendix 2 questionnaire

Thinking firstly about different types of job or career that people might choose ...

1. SHOW CARD 1 How appealing or unappealing do you think each of these careers is to people in Scotland? READ OUT
	Very appealing [1]	Quite appealing [2]	Not very appealing [3]	Not at all appealing [4]	Don't know [5]
Teaching [1]
Nursing [2]
Police [3]
Care Services [4]
Civil Service [5]

2. What types of job or occupation do you think are included in the category of ""care services""? PROBE: Any others? DO NOT PROMPT
	Social worker [1]
	Home carer [2]
	Youth worker [3]
	Occupational therapist [4]
	Nursery nurse [5]
	Probation officer [6]
	Family therapist [7]
	Charity worker [8]
	Employment services worker [9]
	Other1 (SPECIFY) [10]
	Other2 (SPECIFY) [11]
	Other3 (SPECIFY) [12]
	(None of these/ don't know) [13]

3. SHOWCARD 2 Which of these types of job or occupation do you think are included in the category of ""care services""? PROBE: Any others on the list?
	Social worker [1]
	Home carer [2]
	Youth worker [3]
	Occupational therapist [4]
	Nursery nurse [5]
	Probation officer [6]
	Family therapist [7]
	Charity worker [8]
	Employment services worker [9]
	(None of these/ don't know) [13]

READ OUT:

In fact care services cover a wide range of social work services such as care homes for the elderly and for young people, day care centres, home helps, support services for mentally and physically disabled, counselling and advice, child protection and work with offenders.

4. SHOWCARD 3

We are interested in your impressions of care services as a career or area to work in. I am going to read out some statements about working in care se rvices and would like you to tell me how much you agree or disagree with each. Even if you don't know much about the care services, we are still interested in your impressions.

Care services in Scotland run to a high standard

People who work in care services are often not properly trained for their job

Workers in the care services do a very worthwhile job

Government in Scotland values care service workers highly

Care service workers are generally poorly paid for the work they do

Working in care services is an interesting and varied career

People don't appreciate the job which care service workers do

I would encourage someone I know to work in the care services

Working in care services is a job for older rather than younger people

There is too much pressure and stress on people who work in care services

4. How much do you agree or disagree that ... "" {state}""?
	Agree strongly [1]
	Agree slightly [2]
	Neither agree nor disagree [3]
	Disagree slightly [4]
	Disagree strongly [5]
	(Don't know) [6]

5. Have you or any members of your family ever used care services in Scotland?
	Yes [1]
	No [2]
	(Don't know) [3]

T hinking now about advertising ...

6. Have you seen or heard any advertising or publicity on the subject of care services or social work recently?
	Yes [1]
	No [2]
	(Don't know) [3]

7. Where did you see or hear this advertising or publicity? PROBE : Anywhere else?
	Advertising on TV[1]
	In programmes on TV[2]
	Advertising in newspapers [3]
	Articles in newspapers [4]
	Posters/ buses [5]
	Advertising on radio [6]
	Other (SPECIFY) [7]
	(Can't remember where/ don't know) [8]

8. Do you recall having seen any advertising on posters or in the press in the last few months relating to care services or social work?
	Yes [1]
	No [2]
	(Don't know) [3]

9. Please describe the advertising you saw on posters or in the press on the subject of care services or social work. What did it show and what did it say?

PROBE FULLY: Anything else?

10. Do you recall having heard any advertising on the radio in the last few months relating to care services or social work?
	Yes [1]
	No [2]
	(Don't know) [3]

11. Please describe the advertising you heard on the radio on the subject of care services or social work. What did it say?

PROBE FULLY : Anything else?

12. SHOW PROMPTS OF ADVERTS (See Appendix 1) Have you seen any of these advertss on posters or in the press recently?
	Yes - A [1]
	Yes - B [2]
	Yes - C [3]
	Yes - D [4]
	None of these [5]
	Don't know [6]

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AN EVALUATION OF THE CARE IN SCOTLAND CAMPAIGN WAVE 3: MARCH 2004