The Scottish Government

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Joanna Gilliatt and Jenny Brogden, Lambda Research and Consultancy Ltd
ISBN 0 7559 1109 1 (Web only publication)

This document is also available in pdf format (468k)

CONTENTS

SUMMARY
Introduction
Methodology
Awareness and prevalence of digital TV
Use made of digital TV
Interest in using digital TV for public information and services
The demonstration system
Required information
Required services and interactivity
Pros and cons of digital TV providing access to information
Factors in choosing between the Internet and digital TV for information
Conclusion and recommendations
CHAPTER ONE INTRODUCTION
Background
The research study
The pilot system
CHAPTER TWO METHODOLOGY
Introduction
National omnibus survey
Local self-completion questionnaire survey
Telephone interviews
Workshops
Ease of use sessions
Demonstration equipment
CHAPTER THREE EXISTING USE OF DIGITAL TV (NATIONAL AND LOCAL SURVEYS)
Introduction
Awareness of digital TV
Prevalence of digital TV
Use made of digital TV
Satisfaction with digital TV
CHAPTER FOUR INTEREST IN USING DIGITAL TV FOR INFORMATION AND SERVICES
Introduction
Interest in accessing public service information
Interest in different types of information
Interest in accessing public services
CHAPTER FIVE FURTHER VIEWS ABOUT USE OF DIGITAL TV FOR INFORMATION
Introduction
Current access to public information
Views about accessing information using digital TV
Access to public services
Perceived advantages of using digital TV for information and services52
Perceived problems with using digital TV for information
Incentives to use digital TV for information
CHAPTER SIX EASE OF USE OF THE DEMONSTRATION SYSTEM (EASE OF USE SESSIONS)
Introduction
Requirement for prompting
Initial exploration
Ease of use
Familiarity
Instructions
Menu options
Information provided
Voting using digital TV
Use of texting/e-mail
Digital TV versus Internet
CHAPTER SEVEN VIEWS ABOUT THE DEMONSTRATION SYSTEM (WORKSHOPS)
Introduction
Ease of use
System design and navigation
Use of the remote control
Special needs - disability issues
Speed - or lack of it
Information currently provided
Information requested for the live system
Services and interactivity requested for the live system
CHAPTER EIGHT VIEWS ABOUT THE PROPOSED PILOT SYSTEM (WORKSHOPS)
Introduction
The concept
Involvement of Sky
Cost and inclusion issues
Ease of access for children
Use of public money
Comparisons with the Internet
Sustainability of the navigation system
Security issues
Use for voting
Control of the system
CHAPTER NINE SUMMARY AND RECOMMENDATIONS
Awareness and use of digital TV
Interest in accessing public information using digital TV
The demonstration system
Required information
Pros and cons of digital TV providing access to information
Recommendations
ANNEX A - OMNIBUS SURVEY RESPONSE
ANNEX B - SELF-COMPLETION QUESTIONNAIRE RESPONSE
ANNEX C - RESPONDENTS INTERVIEWED BY TELEPHONE AND WHO ATTENDED WORKSHOPS
ANNEX D - VARIATION IN USE OF DIGITAL TV BY A RANGE OF SOCIAL FACTORS
Watching programmes unavailable on ordinary TV
Watching programmes that have been missed
Paying to see programmes
Playing games
Interacting with programmes
Accessing the Internet or e-mail
Online shopping or banking
ANNEX E - VARIATION IN INTEREST IN ACCESSING INFORMATION BY A RANGE OF SOCIAL FACTORS
Information about local leisure facilities and activities
Health information and services
Public transport information
Local government information and services
Employment information
Information about youth facilities and activities
ANNEX F - VARIATION IN INTEREST IN ACCESSING SERVICES BY A RANGE OF SOCIAL FACTORS
Booking appointments (for instance, with a doctor)
Taking part in competitions
Taking part in consultations on local issues
Paying bills or taxes

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