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The Independent Evaluation of 'Starting
Well' Final Report
Appendix IV: Contextual comparisons of study areas
IV.1 Introduction
This chapter, as part of Aim 2.3c, does not comment directly
on the operation or effectiveness of the intervention, but aims
to describe dimensions of area context that might be
hypothesised to influence health-related outcomes
over-and-above the important individual-level characteristics
identified in section 2 of this report. The dimensions
considered (derived from census, routine and cohort data) are
not intended to be exhaustive but illustrative and include:
basic demography; material and built environment; health; and
social context. By making descriptive contextual comparison
between intervention and comparison-areas, we aim to complement
the impact study findings and to explore the potential for
separating out individual- and area-level effects more formally
using multi-level analyses More broadly, we aim to illustrate
the kinds of area-level factors that may indirectly influence
the effectiveness of the intervention.
IV.2 Methods
This section describes the process of defining study areas
and the various measures used.
IV.2.1 Area definitions
Problems of definition: Any attempt to describe area
context must first define 'area'. This is far from
straightforward as the operational definitions of
service-providers rarely match the administrative boundaries at
which contextual data are available (e.g. council wards,
postcode sectors, census units). The task is further
complicated by the fact that administrative boundaries change
over time. This section describes a functional definition of
'area' based on combinations of whole postcode sectors, the
boundaries of which were fixed in 2001
44. The use of postcode sectors to define area fulfils two
important criteria: first, it permits the collection and
comparison of aggregated (e.g. 2001 Census) data; and second,
approximates to the geographies in which services were
offered.
General orientation: figure IV.1 (below) shows
approximations of study areas relative to the administrative
boundaries of Greater Glasgow NHS Board and Glasgow City
Council. Note that the geographic size of each area is not
proportional to its resident population (see table IV.1),
however, the 'northern' comparison is roughly as populous as
the 'eastern' and 'southern' intervention areas combined.
Intervention areas: At the outset of the project, the
'eastern' intervention area was defined to consist of four
postcode sectors (G33 3 and 5; G34 0 and 9, see figure IV.2)
covering the 'communities' of Cranhill, Ruchazie, Craigend,
Garthamlock, Easterhouse and Gartloch. Since the initial
proposal, the boundaries of these postcode sectors have changed
and now include G69 8. This postcode sector is included in
figures IV.1-IV.3 in order to reflect both geographic
contiguity with G34 0 and 9 and the fact that the intervention
was offered here, however, its very low population count means
that fewer census and routine statistics are available and it
is therefore not included in the analyses below. The 'southern'
project area was also operationally defined by geography but
not in terms of whole postcode sectors. We define it here to
consist of the postcode sectors G5 9 and 0; G42 0, 7 and 8 (the
'communities' of Gorbals/Hutchesontown, Oatlands, Polmadie,
Govanhill and north Toryglen), although the service was not
offered to all residents in G42 8 (Govanhill) or G42 0
(Oatlands)
45.
Figure IV.1: Study areas in relation to local
administrative units

Figure IV.2: Postcode sectors of areas analysed in
this section

Comparison areas: in contrast to the above, comparison
'areas' were defined as part of the independent evaluation
impact study and related to a population of births visited over
a specified period by GP-attached health visiting teams
46. The teams visited families registered at specific
surgeries and consequently there was a strong but not defining
geographic focus to the caseload. In order to permit
comparative analysis of census and routine data
and summarised cohort data (e.g. on social context -
see below), we have defined the comparison area as contiguous
postcode sectors in which the clear majority of survey
respondents lived at the eighteen-month assessment. Eight-one
percent (99/122) of respondents lived in the following postcode
sectors: G21 1, 3 and 4; G22 5, 6 and 7; G64 1
47. Other postcode sectors with large populations but that
provided few survey respondents
48 were not included in analysis due to the possibility that
they would skew comparisons of census data whilst having
relatively little impact on cohort measures. Figure IV.2 shows
each postcode sector used in analysis, key properties of which
are described below in table IV.1.
Table IV.1: Persons and households by postcode
sector and study area (2001 Census data); resident
cohort members at 18-months by study area(cohort
data).
Area | Postcode sector | Persons | Households | Cohort n |
North | G64 1 | 495 | 210 | |
G22 5 | 10491 | 2795 | |
G22 6 | 6004 | 3127 | |
G22 7 | 7165 | 3166 | |
G21 1 | 7698 | 4023 | |
G21 3 | 10491 | 4459 | |
G21 4 | 8050 | 4181 | |
TOTALS (comparison) | | 45161 | 21961 | 99 |
South | G5 0 | 5753 | 3190 | |
G 5 9 | 2415 | 1503 | |
G42 0 | 5365 | 2632 | |
G42 7 | 4683 | 2551 | |
G42 8 | 10034 | 5136 | |
| 28250 | 15012 | 81 |
East | G33 3 | 6964 | 3009 | |
G33 5 | 5376 | 2398 | |
G34 0 | 5713 | 2488 | |
G34 9 | 4567 | 1999 | |
| 22620 | 9864 | 104 |
TOTALS (intervention) | | 50870 | 24906 | 185 |
The table demonstrates that whilst the total number of
persons and households in intervention and comparison areas are
roughly comparable, around twice as many intervention cohort
members were available for analysis. This latter fact reflects
the selection of a sub-set of comparison postcode sectors and
the lower opt-in rates described in section 2.
IV.2.2 Dimensions of context and associated
data
In selecting relevant dimensions of context, our general
approach was to gather data that was available at the
appropriate level (postcode sector or smaller) and that either
illustrated basic and relevant aspects of demography and
population health, or that could be hypothesised to influence
child health and well-being directly or indirectly (e.g. by
impacting on caregivers). The following domains were of
interest:
Aspects of general demography: One simple contextual
difference may be the proportion of pre-school children (aged
0-4) in the local populations; this was established at the
postcode sector level from 2001 Census table UV04
49 . In addition, information on population mobility was
collected as indexed by the proportion of people not resident
at their current address one year previous to April 2001 (table
UV52). Whilst this has no direct effect on child health, it may
affect parental 'stake' in the area and the ability to maintain
the kind of effective social networks that could predict better
health (see below). Census data on ethnic group was not
available at postcode sector level due to disclosure concerns.
Finally information on household tenure (specifically the
proportion of social rented housing) was derived from CAS table
UV64.
Material and built environment: Low socio-economic position and associated
poverty has the potential to impact on child health and
development by adversely affecting family processes and the
resources available to caregivers. We indexed this at the
postcode sector level from CAS tables UV76 (the proportion of
adults classified as National Statistics Socio-Economic Class
8: never worked and unemployed) and CAS031 (% workless parents
aged 16-74 and with dependent children). Adverse living
conditions relating to the built environment also have the
potential to affect health. We gathered data on two relevant
domains: overcrowding, as indexed by the proportion of
households with more than one person per room (CAS052); and
high-rise living (the percentage of residents living on the 5
th floor of a building or higher: CAS020).
Health: Two postcode sector level child-relevant
datasets (both relating to 2001) were obtained from Scottish
Neighbourhood Statistics (
http://www.sns.gov.uk).
The first indexed the rate/1000 births of low birthweight
children (<2500g); the second the rate/100000 population of
children (aged 0-14) admitted to hospital due to accidental
injury. Finally, an indication of the self-reported health of
resident women of childbearing age (16-49) was derived from CAS
table 025.
Social context: In contrast to the above variables
which were all derived from either the 2001 Census or routinely
available medical data, social context variables were
constructed from the aggregated responses of impact study
participants. Proceeding from reviews relating area-level
social dynamics to a number of dimensions of child health and
well-being (see e.g. Sampson, Morenoff & Gannon-Rowley,
2002), a range of measures were included in the 18-month
survey:
- 'Global' social capital. The sum of four scored items
derived from the ONS Social Capital Question Bank (ONS,
2002): 'generally speaking, most people can be trusted';
'generally speaking, people help each other out'; 'by
working together, people here can influence decisions that
affect the area'; and 'this area has a good reputation'.
Each item was scored 0-4 on a five-point Likert-type
strength of agreement response set ('strongly disagree' = 0
to 'strongly agree' = 4, with 'not sure' scored as '2'),
resulting in a measure with a possible range of 0-16.
- Perceptions of child-relevant area safety. A measure
developed 'in-house' and derived from four items relating
to: the general safety of the area for play; safety for
play after dark; safety of local playgrounds and parks; and
local roads. Respondents rated each item on a four-point
scale ranging from 'very unsafe' (scoring 0) to 'very safe'
(scoring 3). An overall score was constructed by summing
responses (possible scoring range 0-12).
- Informal social control. From Sampson, Raudenbush &
Earls (1997), the perceived likelihood of neighbours
intervening in three situations involving children's
anti-social behaviour (truanting and 'hanging around';
spraying graffiti; showing disrespect to an adult). An
overall score (range 0-12) was constructed from combining
responses to a five-point likelihood rating ('very
unlikely' = 0 to 'very likely' agree' = 4, with 'not sure'
scored as '2').
- Parenting-relevant reciprocity. Another 'in-house'
measure expressing the sum of six items rating the
frequency with which: respondents look after neighbours'
children; have neighbour's children round to play; both
these favours are returned by neighbours (two separate
items); respondents talk to neighbours about their
children; and exchange information or advice about
parenting. All items were rated on a four point scale ('not
at all' = 0 to 'very often' = 3), and an overall score with
a possible range 0-18 constructed.
- The extent to which supporting parents is a local
priority (measure developed 'in-house'). Using the same
response set as for the social capital items, the extent to
which respondents agreed with the six statements: 'people
around here look out for each other's children'; 'this is a
good area to bring children up in'; 'most people around
here can be trusted with children'; 'if a parent with a
young child was standing on a bus, people would give up
their seats'; 'people around here hold shop doors open for
parents with pushchairs; and 'bringing up kids well is a
priority for people in this area'. An overall score
(possible range 0-24) was constructed.
IV.3 Comparisons
IV.3.1 Highest level of aggregation: intervention
and comparison areas
Table IV.2 compares aggregated census and routine data
measures across intervention and comparison areas. Beginning
with basic demography, the two areas are very similar in terms
of the proportions of children aged 0-5 but the combined
intervention areas have significantly more mobile populations
and significantly fewer social rented properties. This latter
statistic is likely to reflect a high percentage of private
rented properties in the southern sub-area of Govanhill. In
absolute terms, however, the proportion of social rented
housing is high.
Table IV.2: comparisons of intervention and
comparison areas on selected 2001 Census and routine
data
Dimension | Measure
a | INTERVENTION | range
b | COMPARISON | range | zc | sig. |
Demography |
Age structure | % children aged 0-5 (p) | 7.27 | 4.4-9.4 | 7.0 | 5.0-8.7 | 1.62 | .105 |
Population mobility | % moved in last year (h) | 13.35 | 7.0-19.4 | 12.21 | 9.1-16.2 | 3.67 | <.
001 |
Tenure | % social rented (h) | 51.6 | 16.6-76.2 | 59.22 | 14.8-80.3 | -16.6 | <.
001 |
Material/built context |
Socio-economic group | % NS-SEC Class 8 (p) | 12.35 | 10.7-17.1 | 11.94 | 4.3-15.7 | 1.67 | 0.09 |
Worklessness | % parents workless (p) | 44.7 | 33.5-67.3 | 46.6 | 23.3-59.4 | -2.54 | .011 |
High-rise living | % 0-4 yr olds living on 5
th floor + (p) | 0.43 | 0- 1.66 | 0.73 | 0.15-1.84 | -5.98 | <.
001 |
Overcrowding | % >1 person/room (h) | 3.78 | 1.8-6.1 | 3.53 | 2.8-4.2 | 1.41 | .159 |
Health |
Low birthweight (<2500g) | rate/1000 births | 92.9 | 60.9-168.7 | 70.2 | 30.5-94.1 | - | -
d |
Self-reported health | % women 16-49 'not good' (p) | 14.2 | 9.1-19.9 | 15.2 | 8.0-18.0 | -2.21 | .
027 |
Accidental injury | rate/100,000 (children 0-14) | 2087 | 1.5-2.8K | 1896 | 1.2-3.1K | - | -
d |
Notes:
a in this column, (p) refers to 'persons' and (h)
refers to 'households'
b in terms of values for constituent postcode
sectors
c statistic for comparison of proportions
d significance tests were not possible due to the
unavailability of numerator and denominator informationMoving
onto material and built context, the intervention area has a
non-significantly higher proportion of people classified as
NS-SEC Class 8 (never worked and unemployed) and contains a
higher proportion of overcrowded households high-rise housing
and a non-significantly higher proportion of workless parents
50.
Finally, regarding health indicators, the intervention areas
have higher rates of low birthweight children and hospital
admissions due to accidents. In contrast, the self-reported
health of intervention women was significantly better than in
comparison areas.
Data relating to area-level social context is displayed in
table IV.3. Comparison area families score slightly more highly
on every measure, although only significantly so in relation to
levels of informal social control.
Table IV.3: comparison of social context
variables by main study area
Measure (minima & maxima) | INTERVENTION
mean (s.d.) | n | COMPARISON
mean (s.d.) | n | p
a |
'global' social capital (0-16) | 8.45 (2.99) | 172 | 8.77 (3.16) | 98 | .41 |
perceived area safety (0-12) | 4.41 (2.81) | 172 | 4.94 (2.77) | 95 | .14 |
informal social control (0-12) | 6.31 (3.24) | 174 | 7.59 (3.08) | 96 | .002 |
reciprocity (0-18) | 5.23 (4.54) | 172 | 5.41 (4.00) | 96 | .75 |
prioritising parenting (0-18) | 13.54 (4.64) | 171 | 13.88 (4.85) | 96 | .58 |
Note:
a in all cases, the p-value relates to an
independent t-test (details available on request)
It is important to note, with all the comparisons made in
tables IV.2. and IV.3, that even very statistically significant
group differences are not the product of very marked or obvious
differences in means and proportions. The nature and
meaningfulness of these results are discussed in the final
sub-section below.
IV.3.2 Lower levels of aggregation: 'east' and
'south'; postcode sector
As with the impact study, the primary comparative focus of
this section has so far been at the level of intervention
versus comparison area(s). We now turn briefly to an
illustration of the kinds of variation observed at lower levels
of aggregation.
a) 'East', 'south' and 'north': one obvious
source of comparison is within-intervention, that is between
eastern and southern areas. Tables IV.4a and IV.4b,
respectively, compare the east, south and north (comparison)
areas on two dimensions of social context and two
census-derived variables. It can be seen that the aggregated
intervention measures described above mask variation at this
lower area level. Specifically, with regard to levels of
informal social control (table IV.4a), analysis of variance
confirmed a significant group effect, but post-hoc (Bonferroni)
tests revealed no significant difference between eastern and
northern area means; significant differences existed between
southern and eastern and between southern and northern means
only. Similarly, a significant group effect was obtained for
the 'prioritising parenting' measure but the only significant
difference in group means was between eastern and southern
project areas.
Essentially the same point can be made regarding variation
in census data (table IV.4b): the higher level of residential
mobility observed in the intervention area (see table IV.2) is
largely the product of high mobility in the southern area; the
eastern figure is actually lower than that for the comparison
area. Similarly, overcrowded households are substantially more
common in the eastern as opposed to the southern project
areas.
Table IV.4a. Comparing selected social context
measures: east vs. south vs. north
Measure (minima & maxima) | SOUTH
mean (s.d.) | n | EAST
mean (s.d.) | n | NORTH
mean (s.d.) | n | p
a |
informal social control (0-12) | 5.65 (3.14) | 79 | 6.87 (3.23) | 94 | 7.59 (3.08) | 95 | <.001 |
prioritising parenting (0-18) | 12.52 (4.65) | 75 | 14.34 (4.50) | 96 | 13.88 (4.85) | 96 | .036 |
Note:
a p-values relate to one-way analysis of variance
(ANOVA).
Table IV.4b. Comparing selected census-derived
measures: east vs. south vs. north
Measure | SOUTH | range | EAST | range | NORTH | range |
% households moved in last year | 15.1 | 10.9-19.4 | 10.7 | 7-14.2 | 12.2 | 9.1-16.2 |
% households with >1person/room | 2.8 | 1.8-3.8 | 5.3 | 4.8-6.1 | 3.5 | 2.8-4.2 |
It might be reasonable to expect that a further
'community'-level analysis of the comparison area would yield
similar variation.
b) Postcode sector level: Even more variation
exists at smaller area levels and whilst postcode sector
boundaries do not generally map well onto residents'
definitions of 'community/neighbourhood', they serve to
illustrate this point. Figure IV.3 depicts the variation across
study postcode sectors of the percentage of resident parents
(aged 16-74 and with dependent children) who are workless. This
statistic is sensitive, amongst other things, to the proportion
of economically inactive lone-parent families, however, two
points can be made. First, as described at the highest levels
of aggregation (see table 4.2), the figures are generally high
51 confirming the disadvantaged nature of the study
communities. Second, there is at least twenty percentage points
of variation within a particular study area and an overall
range of forty-four percent (23.3 - 67.3%). The extent of this
variation points to real micro-level differences in the nature
of the communities served in this study.
Figure IV.3. Comparison of % workless parents
by postcode sector

IV.4 Discussion and conclusions
The purpose of this section was to describe and compare the
evaluation areas on dimensions of context that are potentially
relevant to child health and development. Naturally, the most
pertinent contextual difference between intervention and
comparison areas was the
service context and the fact that an enhanced
home-visiting service was being offered in one set of areas and
not the other. However, we have attempted to comment on other
contextual domains including measures that reflect aspects of
the material and social environment. Despite the various
approximations involved in defining 'area' and the manifestly
limited datasets available, at least three key observations may
be made.
Firstly, statistics relating to material resources (e.g.
parental worklessness) are stark and confirm that the areas
under study are highly disadvantaged regardless of level of
aggregation. The scale of this disadvantage combined with the
well-described relationships between poverty and ill-health
illustrate the magnitude of the task faced by 'Starting Well'
and other service-providers in promoting positive changes in
population health.
Secondly, whilst at the highest level of
aggregation/comparison, (intervention versus comparison area),
a number of highly statistically significant group differences
in
census-derived measures were found, the precise
meaning of these differences remains obscure. Partly this is
due to the fact that related findings are not always in the
same direction
52 but a more technical reason relates to statistical power;
comparisons of census variables at area level involve very
large populations of people and households which means that
modest group differences translate easily into very significant
statistical differences. Whilst this means that the observed
differences are very unlikely to have occurred by chance, it
does not mean that they are
meaningful differences with respect to their impact on
the health and well-being of residents. Given these problems of
interpretation, it is difficult to reach firm conclusions about
the pertinence of differences observed at this level
aggregation. Additionally, whilst findings relating to
cohort-derived social context variables are at least
consistent (intervention areas seem less well-endowed than
comparison areas), differences in absolute means are again
typically very small. Taken together, therefore, these findings
of 'no reliable area differences' have very little capacity to
shed light on the conclusions of the impact study.
Thirdly, considerable variation is found for most variables
at lower levels of aggregation. To an extent, this is to be
expected (an aggregated statistic, by definition, averages out
variation in constituent units), however, these smaller areas
may be intrinsically more appropriate for considering the
operation of some dimensions of context, for example, social
dynamics that are the product of localised face-to-face
interactions. Additionally, the amount of variation, both
between intervention areas and individual postcode sectors
points to the utility of carrying out at least two further sets
of analyses. At its most simple, the first might involve
repeating the individual-level regression analyses in section 2
but with area of residence ('east' or 'south' with 'north' as a
reference category) as an additional predictor. This would help
detect substantive differences in outcome between intervention
areas after controlling for individual-level factors. Secondly,
it may be possible to assess more formally the relative
contribution of people and place to health outcomes using
multi-level analysis. Candidates for appropriate 'levels' may
be postcode sectors or (better) an attempt to define 'natural
communities' that, for example, respected existing community
identities but could be described as aggregates of smaller
data-rich units (e.g. census output areas, Scottish
Neighbourhood Statistics 'data zones').
In sum, this section has shown both the difficulties of
describing context meaningfully at high levels of aggregation
but also the potential perhaps for more sophisticated
lower-level analyses that may help tease out the relative
contribution of individual and area-level factors to
health-related outcomes. More extended individual-level
regression analyses remain our immediate priority, however, if
future opportunities can be found to explore these
possibilities, we may not only explain more of the variance in
outcomes but also gain a more informed sense of the kinds of
emergent community-level factors that constrain and facilitate
the operation and effectiveness of Starting Well.
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