Benchmarking Research of Young People's Perceptions of Enterprise

DescriptionA quantitative study of young people's perceptions and opinions about 'enterprise' to inform the Scottish Executive's Determined to Succeed strategy.
ISBN
Official Print Publication Date
Website Publication DateApril 14, 2005

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Lee Langford and Carmen Aitken, Synovate

ISBN 0 7559 3946 8 (Web only publication)

This document is also available in pdf format (556k)

CONTENTS

LIST OF TABLES

EXECUTIVE SUMMARY

1. CHAPTER ONEBACKGROUND & RESEARCH OBJECTIVES

2.CHAPTER TWO RESEARCH METHODOLOGY
2.1 PROFILE OF PARTICIPATING SCHOOLS
2.2 DEMOGRAPHIC PROFILE OF PUPILS

3.CHAPTER THREE RESEARCH FINDINGS - S4 PUPILS
3.1 THOUGHT GIVEN TO WHAT PUPILS WILL DO WHEN THEY FINISH 4 TH YEAR
3.2 ATTITUDES TOWARDS EDUCATION AND FUTURE
3.3 HOW S4 PUPILS BELIEVE THEY ARE PERCEIVED IN DIFFERENT SITUATIONS
3.4 EVALUATING SUCCESS
3.5 FINDING OUT INFORMATION
3.6 PARTICIPATION IN EXTRA-CURRICULAR ACTIVITIES
3.7 ATTITUDINAL SEGMENTATION
3.7.1 Quietly optimistic
3.7.2 Determined individuals
3.7.3 Unconfident aspirers
3.7.4 Just want a job

4.CHAPTER FOUR RESEARCH FINDINGS - P7 PUPILS
4.1 THOUGHT GIVEN TO WHAT PUPILS WILL DO WHEN THEY FINISH SECONDARY SCHOOL
4.2 ATTITUDES TOWARDS EDUCATION AND FUTURE
4.3 HOW P7 PUPILS BELIEVE THEY ARE PERCEIVED IN DIFFERENT SITUATIONS
4.4 EVALUATING SUCCESS
4.5 FINDING OUT INFORMATION
4.6 PARTICIPATION IN EXTRA-CURRICULAR ACTIVITIES
4.7 ATTITUDINAL SEGMENTATION
4.7.1 Confidently optimistic
4.7.2 Potential entrepreneurs
4.7.3 Shy & intelligent
4.7.4 Drifters

5.CHAPTER FIVE CONCLUSIONS AND RECOMMENDATIONS

APPENDIX A QUESTIONNAIRE FOR 15-16 YEAR OLDS

APPENDIX B QUESTIONNAIRE FOR 11-12 YEAR OLDS

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Executive Social Research website only
www.scotland.gov.uk/socialresearch.

Page updated: Wednesday, April 13, 2005