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Parental Attitudes to Road Safety Education Final Report
Appendix 1: Household Survey - Methodology
The overall research project was conducted by ODS in partnership with mruk research. The household survey was undertaken by mruk utilising a design that:
- Provided for quota controlled sampling whereby quotas were set for interviewers to achieve a pre-determined number of interviews for each parental group in each of five locality types across Scotland. The localities were chosen to meet the characteristics of Inner City, Outer City, Suburban, Semi Rural, and Rural areas. Particular postcode sectors were then chosen within the localities based upon published road accident prevalence rates. Within those postcode sectors interviewers started at a sampling point and followed random route patterns to fulfil their quotas
- In addition some localities were chosen to reflect higher levels of Black and Minority Ethnic households to enable some sub-analysis with this group
- The following table illustrates how the survey design was implemented and achieved.
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