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Scottish Household Survey: Methodology 2003/2004

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SCOTTISH HOUSEHOLD SURVEY: Methodology 2003/2004

Appendix 1
Scottish Mosaic

Scottish MOSAIC is a neighbourhood classification system developed by Experian. It draws on a large number of Census variables, augmented by some published non-Census information, to generate a way of discriminating between postcodes in terms of housing and population types, and densities. The system has 12 broad groups, subdivided into 47 types. The whole of each postcode is allocated to whichever MOSAIC category appears the most appropriate, on the basis of the overall statistics for the postcode. This 'geo-demographic' system has been used in the sampling for the SHS.

At the sampling stage, it enables us to stratify postcodes by MOSAIC type prior to drawing the addresses for the survey, thus ensuring that our random sample of addresses properly reflects the profile of Scotland. In 2000, the MOSAIC classification was extensively revised. While this does not affect its use for sampling, it has made MOSAIC less appropriate for analysis of the survey and makes the classification used since 2001 incompatible with previous data.

Table A: Descriptors of MOSAIC Areas and comparison with 2003 SHS

Descriptor*

% of all households

% of SHS households

A - Urban Establishment
Percentage of all households - 12.8%
Percentage of SHS households - 13.8%

Professional Elites
Captains of Industry
Manicured Hideaways
Grey Affluence
Leafy Fringes

A1
A2
A3
A4
A5

2.1
0.5
2.9
2.8
4.5

2.4
0.6
3.1
2.9
4.9

B - Burdened Borrowers
Percentage of all households - 10.1%
Percentage of SHS households - 10.7%

Newly Built Homes
First Time Mortgages
Mobile Careerists
Brand New Areas

B6
B7
B8
B9

2.4
2.8
4.2
0.8

2.6
2.8
4.5
0.8

C - Better Off Tenants
Percentage of all households - 14.8%
Percentage of SHS households - 16.0%

Showcase Estates
Model Inter-War Semis
City Terraces
Empty Nester Tenants

C10
C11
C12
C13

3.1
2.8
4.1
4.9

3.3
2.9
4.7
5.0

D - Industrial Success
Percentage of all households - 7.1%
Percentage of SHS households - 6.9%

Craft Based Industry
Blue Collar Buoyancy
Smokestack Survivors

D14
D15
D16

2.3
2.3
2.4

2.3
2.5
2.1

E - Low Rise Council
Percentage of all households - 9.3%
Percentage of SHS households - 8.9%

Mature Blue Collar
De-Industrial Legacy
Mixed Flats/Houses
Small Town Poverty
Low Density Estates

E17
E18
E19
E20
E21

1.4
1.4
3.4
2.3
0.7

1.5
1.4
3.0
2.5
0.5

F - Council Flats
Percentage of all households - 6.3%
Percentage of SHS households - 5.2%

Better Council Flats
Poor City Families
Welfare Dependency

F22
F23
F24

1.9
2.2
2.2

1.5
2.1
1.5

G - Low Spending Elders
Percentage of all households - 7.7%
Percentage of SHS households - 7.2%

Vertical Villages
Self Reliant Elders
Sheltered Elderly

G25
G26
G27

1.6
3.9
2.2

1.2
4.1
1.9

H - Hi-Rise & Tenements
Percentage of all households - 5.6%
Percentage of SHS households - 4.7%

System Built Schemes
Low Income Tenements
Shipyard Legacy

H28
H29
H30

1.7
2.2
1.7

1.0
2.3
1.5

I - Metro Lifestyles
Percentage of all households - 8.8%
Percentage of SHS households - 7.6%

Young Influentials
Multicultural Solos
Gentrified Tenements
Cosmopolitan Chic
Urban Renaissance

I31
I32
I33
I34
I35

1.8
0.5
2.5
1.2
2.7

2.0
0.4
2.1
1.1
1.9

J - White Collar Owners
Percentage of all households - 12.5%
Percentage of SHS households - 11.9%

Upscale Older Villas
Middle Class Caution
Agricultural Centres
Rural Commuters

J36
J37
J38
J39

2.8
3.8
2.5
3.4

2.7
3.5
2.6
3.1

K - Open Countryside
Percentage of all households - 5.1%
Percentage of SHS households - 5.2%

Rural Enterprise
Farmers & Crofters

K40
K41

2.7
2.4

2.5
2.6

L - Institutional Areas
Percentage of all households - 0.0%
Percentage of SHS households - 0.0%

Non Private Housing

L42

0.0

0.0

Totals

100%

98.1%

* The 'descriptors' are those used by Experian and reflect the marketing origins of the MOSAIC classification system

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Most recent Statistical Publications relating to the Scottish Household Survey

ISBN no.

Title

Last published

Price

0 7559 3643 4

Household Transport: some Scottish Household Survey results

January 2004

2.00

0 7559 3650 7

Transport across Scotland: some SHS results for parts of Scotland

February 2004

2.00

0 7559 2450 9

Bus and Coach Statistics: 2002-03

March 2004

2.00

0 7559 3723 6

Scottish Household Survey Travel Diary results for 2002

May 2004

2.00

0 7559 4288 4

Scotland's People: Results from the 2003 Scottish Household Survey

August 2004

20.00

0 7559 4285 X

Scottish Household Survey, Fieldwork outcomes 2003

August 2004

2.00

0 7559 4286 8

Scottish Household Survey, Questionnaire April 2003 to December 2004

August 2004

2.00

0 7559 4287 6

SHS Lite - User Guide

August 2004

20.00

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ISSN 0950 2254 Price 2.00
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