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SCOTTISH HOUSEHOLD SURVEY: Methodology 2003/2004
Appendix 1
Scottish Mosaic
Scottish MOSAIC is a neighbourhood classification system developed by Experian. It draws on a large number of Census variables, augmented by some published non-Census information, to generate a way of discriminating between postcodes in terms of housing and population types, and densities. The system has 12 broad groups, subdivided into 47 types. The whole of each postcode is allocated to whichever MOSAIC category appears the most appropriate, on the basis of the overall statistics for the postcode. This 'geo-demographic' system has been used in the sampling for the SHS.
At the sampling stage, it enables us to stratify postcodes by MOSAIC type prior to drawing the addresses for the survey, thus ensuring that our random sample of addresses properly reflects the profile of Scotland. In 2000, the MOSAIC classification was extensively revised. While this does not affect its use for sampling, it has made MOSAIC less appropriate for analysis of the survey and makes the classification used since 2001 incompatible with previous data.
Table A: Descriptors of MOSAIC Areas and comparison with 2003 SHS
| Descriptor* | | % of all households | % of SHS households |
A - Urban Establishment Percentage of all households - 12.8% Percentage of SHS households - 13.8% | Professional Elites Captains of Industry Manicured Hideaways Grey Affluence Leafy Fringes | A1 A2 A3 A4 A5 | 2.1 0.5 2.9 2.8 4.5 | 2.4 0.6 3.1 2.9 4.9 |
B - Burdened Borrowers Percentage of all households - 10.1% Percentage of SHS households - 10.7% | Newly Built Homes First Time Mortgages Mobile Careerists Brand New Areas | B6 B7 B8 B9 | 2.4 2.8 4.2 0.8 | 2.6 2.8 4.5 0.8 |
C - Better Off Tenants Percentage of all households - 14.8% Percentage of SHS households - 16.0% | Showcase Estates Model Inter-War Semis City Terraces Empty Nester Tenants | C10 C11 C12 C13 | 3.1 2.8 4.1 4.9 | 3.3 2.9 4.7 5.0 |
D - Industrial Success Percentage of all households - 7.1% Percentage of SHS households - 6.9% | Craft Based Industry Blue Collar Buoyancy Smokestack Survivors | D14 D15 D16 | 2.3 2.3 2.4 | 2.3 2.5 2.1 |
E - Low Rise Council Percentage of all households - 9.3% Percentage of SHS households - 8.9% | Mature Blue Collar De-Industrial Legacy Mixed Flats/Houses Small Town Poverty Low Density Estates | E17 E18 E19 E20 E21 | 1.4 1.4 3.4 2.3 0.7 | 1.5 1.4 3.0 2.5 0.5 |
F - Council Flats Percentage of all households - 6.3% Percentage of SHS households - 5.2% | Better Council Flats Poor City Families Welfare Dependency | F22 F23 F24 | 1.9 2.2 2.2 | 1.5 2.1 1.5 |
G - Low Spending Elders Percentage of all households - 7.7% Percentage of SHS households - 7.2% | Vertical Villages Self Reliant Elders Sheltered Elderly | G25 G26 G27 | 1.6 3.9 2.2 | 1.2 4.1 1.9 |
H - Hi-Rise & Tenements Percentage of all households - 5.6% Percentage of SHS households - 4.7% | System Built Schemes Low Income Tenements Shipyard Legacy | H28 H29 H30 | 1.7 2.2 1.7 | 1.0 2.3 1.5 |
I - Metro Lifestyles Percentage of all households - 8.8% Percentage of SHS households - 7.6% | Young Influentials Multicultural Solos Gentrified Tenements Cosmopolitan Chic Urban Renaissance | I31 I32 I33 I34 I35 | 1.8 0.5 2.5 1.2 2.7 | 2.0 0.4 2.1 1.1 1.9 |
J - White Collar Owners Percentage of all households - 12.5% Percentage of SHS households - 11.9% | Upscale Older Villas Middle Class Caution Agricultural Centres Rural Commuters | J36 J37 J38 J39 | 2.8 3.8 2.5 3.4 | 2.7 3.5 2.6 3.1 |
K - Open Countryside Percentage of all households - 5.1% Percentage of SHS households - 5.2% | Rural Enterprise Farmers & Crofters | K40 K41 | 2.7 2.4 | 2.5 2.6 |
L - Institutional Areas Percentage of all households - 0.0% Percentage of SHS households - 0.0% | Non Private Housing | L42 | 0.0 | 0.0 |
| Totals | | 100% | 98.1% |
* The 'descriptors' are those used by Experian and reflect the marketing origins of the MOSAIC classification system
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should be addressed to: |
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Analytical Services Division |
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Telephone: (0131) 244 8420; Fax: (0131) 244 7573 |
e-mail: shs@scotland.gsi.gov.uk |
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Most recent Statistical Publications relating to the Scottish Household Survey
ISBN no. | Title | Last published | Price |
0 7559 3643 4 | Household Transport: some Scottish Household Survey results | January 2004 | 2.00 |
0 7559 3650 7 | Transport across Scotland: some SHS results for parts of Scotland | February 2004 | 2.00 |
0 7559 2450 9 | Bus and Coach Statistics: 2002-03 | March 2004 | 2.00 |
0 7559 3723 6 | Scottish Household Survey Travel Diary results for 2002 | May 2004 | 2.00 |
0 7559 4288 4 | Scotland's People: Results from the 2003 Scottish Household Survey | August 2004 | 20.00 |
0 7559 4285 X | Scottish Household Survey, Fieldwork outcomes 2003 | August 2004 | 2.00 |
0 7559 4286 8 | Scottish Household Survey, Questionnaire April 2003 to December 2004 | August 2004 | 2.00 |
0 7559 4287 6 | SHS Lite - User Guide | August 2004 | 20.00 |
Additional copies of these publications may be purchased from Scottish Executive Publication Sales, The Stationery Office Bookshop, 71 Lothian Road, Edinburgh, EH3 9AZ, Telephone: (0131) 228 4181, Fax: (0131) 622 7017. Cheques should be made payable to 'The Stationery Office Limited'.
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ISSN 0950 2254 Price 2.00
ISBN 0 7559 4284 1
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