The Scottish Government

2004

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CONTENTS

CHAPTER ONE: INTRODUCTION
Background
Research aims and objectives
Structure of the report
CHAPTER TWO: RESEARCH APPROACH
Scottish Opinion Survey
Survey of 'beach communities'
Questionnaire content
Respondent profile
CHAPTER THREE: BEACH TRIPS AND VISITS
Recent visits to beaches
Number of visits to beaches
Frequency of visits to beaches
Bathing water use
Beaches visited recently
Month visiting beaches
Length of beach trips
Company on beach trips
Number of people on beach trips
Ages of the company on beach trips
Activities on beach trips
Total number of people entering the water on beach trips
CHAPTER FOUR: MOTIVATIONS FOR VISITING BEACHES
Reasons for visiting beaches
Factors influencing decision to visit beaches
Reasons for not visiting beaches recently
CHAPTER FIVE: MANAGING BATHING WATER
Usefulness of public information system
Reasons for finding public information system useful
Reasons for not finding a public information system useful
Effect of public information system
Alternative ways of giving information on water quality
Views on the management of water quality
CHAPTER SIX SUMMARY AND CONCLUSIONS
Overview
Patterns of beach visits
Bathing water use
Motivations and influencing factors
Views on real time information system
ANNEX 1: QUESTIONNAIRE
ANNEX 2: GEOGRAPHICAL DISTRIBUTION

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