| Title: | Changing Speeding Behaviour in Scotland: An evaluation of the 'Foolsspeed' campaign |
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| Description: | To establish how well the Foolspeed campaign communicated with speeding drivers. Findings indicate that the advertising approach was associated with changing both attitudes & beliefs towards speeding |
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| Web publication date: | October 30, 2002 |
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| Last modified date: | April 07, 2006 |
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| Document type: | Adobe PDF document Viewer Help |
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| File size: | 650.57 kb |
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| | Open file | Open file in new window |