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Changing Speeding Behaviour in Scotland: An evaluation of the 'Foolsspeed' campaign
Table D: Normative beliefs: comparison of baseline and follow-up surveys
| Baseline - 2 nd Survey | | Baseline - 3 rd Survey | | Baseline - 4 th Survey
|
Base: All matching between baseline and follow-up surveys (+3 Approve strongly - -3 Disapprove strongly) | Mean | Std Devn
| Paired Differences | | Mean | Std Devn
| Paired Differences | | Mean | Std Devn
| Paired Differences |
How much would … approve or disapprove if you drove at 40mph down this road?
| | | | | | | | | | | |
The police | -2.74 -2.77 | 0.74 0.66 | t=0.600, df=387 ns | | -2.75 -2.75
| 0.70 0.59 | t=0.064, df=366 ns | | -2.77 -2.78 | 0.70 0.58 | t=0.075, df=286 ns |
A competent driver | -1.74 -1.73 | 1.44 1.32 | t=-0.127, df=387 ns | | -1.71 -1.77
| 1.47 1.26 | t=0.756, df=366 ns | | -1.76 -1.90 | 1.49 1.22 | t=1.516, df=286 ns |
Your mother | -1.69 -1.60 | 1.32 1.33 | t=-1.357, df=387 ns | | -1.71 -1.60
| 1.33 1.31 | t=-1.322, df=366 ns | | -1.71 -1.47 | 1.37 1.30 | t=-2.562, df=286 p<0.05 |
Your partner / spouse | -1.41 -1.28 | 1.49 1.50 | t=-1.585, df=387 ns | | -1.42 -1.35 | 1.46 1.42
| t=-0.948, df=366 ns | | -1.52 -1.53 | 1.44 1.33 | t=0.123, df=286 ns |
Your father | -1.31 -1.15 | 1.38 1.39 | t=-2.082, df=387 p<0.05 | | -1.32 -1.20 | 1.39 1.34
| t=-1.448, df=366 ns | | -1.42 -1.23 | 1.39 1.34 | t=-2.012, df=286 p<0.05 |
Your passengers | -0.98 -1.00 | 1.39 1.34 | t=0.251, df=387 ns | | -0.95 -0.94 | 1.43 1.34
| t=-0.130, df=366 ns | | -1.04 -1.08 | 1.45 1.33 | t=0.466, df=286 ns |
Your closest friends | -0.87 -0.75 | 1.50 1.39 | t=-1.543, df=387 ns | | -0.81 -0.90 | 1.53 1.39
| t=1.122, df=366 ns | | -0.89 -0.98 | 1.55 1.33 | t=1.060, df=286 ns |
Your children | -0.83 -0.90 | 1.45 1.39 | t=1.005, df=387 ns | | -0.86 -0.89 | 1.46 1.32
| t=0.378, df=366 ns | | -0.98 -0.90 | 1.52 1.40 | t=-0.847, df=286 ns |
Your boss | -0.60 -0.66 | 1.30 1.25 | t=0.799, df=387 ns | | -0.62 -0.78 | 1.28 1.29 | t=2.070, df=366 p<0.05 | | -0.71 -0.85 | 1.36 1.31 | t=1.529, df=286 ns |
People you work with | -0.52 0.53 | 1.25 1.18 | t=0.189, df=387 ns | | -0.49 -0.69 | 1.26 1.21 | t=2.985, df=366 p<0.01 | | -0.54 -0.74 | 1.35 1.27 | t=2.222, df=286 p<0.05 |
A typical young male driver | 1.20 1.24 | 1.76 1.51 | t=-0.342, df=387 ns | | 1.19 1.15 | 1.76 1.51
| t=0.348, df=366 ns | | 1.05 1.16 | 1.80 1.55 | t=-0.881, df=286 ns |
Table E: Motivation to comply: comparison of baseline and follow-up surveys
| Baseline - 2 nd Survey | | Baseline - 3 rd Survey | | Baseline - 4 th Survey
|
Base: All matching between baseline and follow-up surveys (+7 Agree strongly - +1 Disagree strongly) | Mean | Std Devn
| Paired Differences | | Mean | Std Devn
| Paired Differences | | Mean | Std Devn
| Paired Differences |
| | | | | | | | | | | |
I generally like to drive in a way which … would approve of
| | | | | | | | | | | |
The police | 5.84 5.75 | 1.29 1.19 | t=1.480, df=387 ns | | 5.75 5.72
| 1.37 1.19 | t=0.420, df=366 ns | | 5.81 5.79 | 1.34 1.13 | t=0.310, df=286 ns |
A competent driver | 5.86 5.80 | 1.25 1.07 | t=0.888, df=387 ns | | 5.77 5.80
| 1.32 1.09 | t=-0.467, df=366 ns | | 5.82 5.75 | 1.29 1.12 | t=0.972, df=286 ns |
My mother | 4.96 4.95 | 1.72 1.65 | t=0.091, df=387 ns | | 4.94 5.05
| 1.73 1.61 | t=-1.147, df=366 ns | | 5.02 4.98 | 1.69 1.59 | t=0.404, df=286 ns |
My partner / spouse | 5.01 5.02 | 1.73 1.67 | t=-0.083, df=387 ns | | 4.96 5.23 | 1.73 1.53 | t=-2.978, df=366 p<0.01 | | 5.14 5.28 | 1.68 1.53 | t=-1.403, df=286 ns |
My father | 4.83 4.86 | 1.70 1.57 | t=-0.396, df=387 ns | | 4.76 4.99 | 1.73 1.53 | t=-2.618, df=366 p<0.01 | | 4.87 4.99 | 1.72 1.54 | t=-1.185, df=286 ns |
My passengers | 5.46 5.45 | 1.58 1.49 | t=0.092, df=387 ns | | 5.44 5.52
| 1.52 1.38 | t=-0.932, df=366 ns | | 5.51 5.49 | 1.50 1.50 | t=0.172, df=286 ns |
My closest friends | 5.11 5.09 | 1.61 1.49 | t=0.192, df=387 ns | | 5.10 5.30 | 1.62 1.47 | t=-2.366, df=366 p<0.05 | | 5.22 5.36 | 1.55 1.40 | t=-1.580, df=286 ns |
My children | 5.12 5.02 | 1.46 1.46 | t=1.442, df=387 ns | | 5.05 5.09
| 1.48 1.41 | t=-0.541, df=366 ns | | 5.12 5.08 | 1.50 1.47 | t=0.456, df=286 ns |
My boss | 4.65 4.67 | 1.42 1.49 | t=-0.191, df=387 ns | | 4.65 4.82 | 1.45 1.39 | t=-2.093, df=366 p<0.05 | | 4.80 4.74 | 1.44 1.43 | t=0.676, df=286 ns |
People I work with | 4.78 4.79 | 1.51 1.44 | t=-0.117, df=387 ns | | 4.74 4.87
| 1.54 1.41 | t=-1.565, df=366 ns | | 4.91 4.95 | 1.46 1.35 | t=-0.401, df=286 ns |
A typical young male driver | 2.68 2.61 | 1.80 1.58 | t=0.650, df=387 ns | | 2.66 2.76 | 1.81 1.62 | t=-0.923, df=366 ns | | 2.72 2.56 | 1.90 1.55 | t=1.246, df=286 ns |
Table F: Subjective norms: comparison of baseline and follow-up surveys
| Baseline - 2 nd Survey | | Baseline - 3 rd Survey | | Baseline - 4 th Survey |
Base: All matching between baseline and follow-up surveys Subjective norms i=normative belief i x motivation to comply i Strongly disapprove (-3) x Strongly disagree (+1) Strongly approve (+3) Strongly agree (+7) | Mean | Std Devn
| Paired Differences | | Mean | Std Devn
| Paired Differences | | Mean | Std Devn
| Paired Differences |
I generally like to drive in a way which … would approve of
| | | | | | | | | | | |
The police | -16.09 -16.01 | 5.76 5.22 | t=-0.254, df=387 ns | | -15.86 -15.83
| 5.71 4.97 | t=-0.112, df=366 ns | | -16.19 -16.20 | 5.64 4.82 | t=0.031, df=286 ns |
A competent driver | -10.47 -10.37 | 9.27 8.47 | t=-0.197, df=387 ns | | -10.23 -10.65
| 9.31 7.98 | t=0.806, df=366 ns | | -10.49 -11.24 | 9.51 7.93 | t=1.353, df=286 ns |
Mother | -8.90 -8.38 | 8.11 8.03 | t=-1.242, df=387 ns | | -8.93 -8.63
| 8.19 8.02 | t=-0.634, df=366 ns | | -9.14 -8.09 | 8.35 8.13 | t=-1.911, df=286 ns |
Partner / spouse | -7.67 -7.15 | 8.48 8.74 | t=-1.177, df=387 ns | | -7.70 -7.85
| 8.37 8.42 | t=0.360, df=366 ns | | -8.51 -8.80 | 8.48 8.26 | t=0.621, df=286 ns |
Father | -6.88 -6.17 | 8.08 8.18 | t=-1.720, df=387 ns | | -6.74 -6.76
| 8.17 7.97 | t=0.035, df=366 ns | | -7.37 -6.92 | 8.33 8.26 | t=-0.849, df=286 ns |
Passengers | -5.65 -5.76 | 8.32 8.04 | t=0.225, df=387 ns | | -5.56 -5.40
| 8.42 8.07 | t=-0.315, df=366 ns | | -6.06 -6.43 | 8.67 8.12 | t=0.629, df=286 ns |
Closest friends | -5.21 -4.25 | 8.52 7.80 | t=-2.241, df=387 p<0.05 | | -4.83 -5.30
| 8.73 8.36 | t=1.107, df=366 ns | | -5.44 -5.78 | 8.89 8.06 | t=0.684, df=286 ns |
Children | -5.23 -5.42 | 8.82 8.44 | t=0.440, df=387 ns | | -5.32 -5.51
| 8.73 8.18 | t=0.445, df=366 ns | | -6.04 -5.62 | 9.17 8.65 | t=-0.746, df=286 ns |
Boss | -3.78 -3.86 | 7.57 7.40 | t=0.187, df=387 ns | | -3.88 -4.64
| 7.56 7.76 | t=1.755, df=366 ns | | -4.50 -4.76 | 7.99 7.75 | t=0.519, df=286 ns |
People work with | -3.24 -3.16 | 7.24 6.87 | t=-0.210, df=387 ns | | -3.12 -4.06 | 7.38 7.23 | t=2.408, df=366 p<0.05 | | -3.65 -4.43 | 7.90 7.67 | t=1.572, df=286 ns |
A typical young male driver | 2.66 2.95 | 6.04 4.74 | t=-0.842, df=387 ns | | 2.66 2.71 | 6.04 4.92 | t=-0.148, df=366 ns
| | 2.28 2.44 | 6.42 4.93 | t=-0.374, df=286 ns |
Composite Subjective Norms | -70.48 -67.59 | 55.71 53.45 | t=-1.138, df=387 ns | | -69.51 -71.91 | 56.42 55.44 | t=0.891, df=366 ns | | -75.11 -75.82 | 59.72 56.08 | t=0.232, df=286 ns |
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