Scottish Government

EVALUATION OF THE "KNOW THE SCORE" DRUGS CAMPAIGN

Doug Maclean, Joanna Gilliatt and Jenny Brogden
Lambda Research and Consultancy Ltd

The Scottish Executive Central Research Unit
2002

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CONTENTS

EXECUTIVE SUMMARY
CHAPTER ONE INTRODUCTION
BACKGROUND
AIMS OF THE STUDY
CHAPTER TWO THE CAMPAIGN
ORIGINS
THE OBJECTIVES
ORGANISATIONS INVOLVED
THE COORDINATING STRUCTURE
DATES
RESOURCES
MONITORING
CHAPTER THREE APPROACH TO THE
EVALUATION
OVERVIEW
QUESTIONNAIRE
INTERVIEWS
STATISTICS
EVENTS AND PRESS COVERAGE
RESOURCE USAGE
WORKSHOPS
CHAPTER FOUR THE CAMPAIGN
INTRODUCTION
ACHIEVEMENTS
APPROACH
THE CAMPAIGN STRATEGY
NATIONAL STEERING GROUP
FORCE FOCUS GROUP
LOCAL PLANNING GROUPS
COMMITMENT
TIMESCALE
RESOURCES
MONITORING/REPORTING
MULTI-AGENCY WORKING
ACHIEVEMENT OF THE CAMPAIGN OBJECTIVES
IMPACT ON COURTS, PRISONS AND DRUG SERVICES
CHAPTER FIVE ANALYSIS OF
STATISTICAL INFORMATION
ENFORCEMENT
REPORTS BY THE PUBLIC
EVENTS AND ACTIVITIES
PRESS COVERAGE
RADIO BROADCASTS
CHAPTER SIX LESSONS LEARNED
INTRODUCTION
STEPS FOR GOOD PRACTICE
SUGGESTIONS FOR THIS CAMPAIGN
QUALITIES REQUIRED IN A COORDINATOR
ANNEX 1: EXTRACT FROM THE PROPOSAL
FOR THE EVALUATION PROJECT
APPROACH
ANNEX 2: INTERVIEW STRUCTURE -
INDIVIDUAL PARTNERS AT LOCAL LEVEL
INTRODUCTION
PREPARING FOR THE CAMPAIGN
WHAT TOOK PLACE
PARTNERS
RESOURCES AND MANAGEMENT
ACTIVITIES
BALANCE OF EFFORT/ACTIVITY
EXPERIENCE
LOCAL STEERING COMMITTEE
NATIONAL STEERING COMMITTEE
FINALLY
ANNEX 3: STRENGTHS AND WEAKNESSES OF
THE CAMPAIGN, IDENTIFIED IN THE WORKSHOPS
STRENGTHS OF THE CAMPAIGN
WEAKNESSES OF THE CAMPAIGN
ANNEX 4: COMPARISON OF STRATEGY
WITH RECORDED ACTIVITY
ANNEX 5: SUMMARY LIST OF ACTIVITIES
AND EVENTS, EXTRACTED FROM THE
RETURNS FORMS
ANNEX 6: SUMMARY ANALYSIS OF SRH
RADIO BROADCAST MATERIAL