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Save the Lorne sausage

19/11/2009

A campaign to protect the Lorne sausage stepped up a gear today, with backing from Asda supermarkets.

The campaign calls for Lorne sausage to be given the status of Protected Geographical Indication (PGI). This means that the name 'Lorne sausage' is only used in Scotland and producers would be required to use the traditional Scottish recipe.

Asda butcher, Jim Fitzsimmons, was joined by Douglas Scott, Scottish Federation of Meat Traders and Gordon Allan of Malcolm Allan butchers, local supplier of Lorne sausage to Asda stores across Scotland, at the Hamilton store today to officially mark Asda's commitment to the campaign.

Over 100 customers and staff tucked into Lorne Sausage sandwiches this morning to highlight their support for the tasty Scottish treat.

Asda's decision to support the campaign has been backed by Rural Affairs Secretary Richard Lochhead.

Mr Lochhead said:

"In order to enhance our reputation at home and abroad we need to protect the high quality and authenticity of Scotland's larder.

"The Lorne Sausage should enjoy protected status as a famous Scottish food. I fully back this application and welcome Asda's support for the campaign to give customers reassurance they are getting the genuine article.

"The Scottish Government has organised a seminar on December 2nd on Protected Food Names and stands ready to support potential applicants, in order to protect our internationally renowned food and drink from inferior imitations."

Douglas Scott, of the Scottish Federation of Meat Traders, said:

"It's fantastic that a major retailer such as Asda is behind us in our campaign. Lorne sausage is a huge part of a butchers' business and I'm delighted to have Jim Fitzsimmons and his Asda team on board to support a genuine Scottish food."

Asda Hamilton Meat Counter Manager, Jim Fitzsimmons, is a specialised butcher who has worked his way up the Scottish butcher trade industry, joining Asda two years ago. An expert on the secret recipe for Lorne sausage, he was delighted to join the campaign.

Jim said:

"Asda is committed to sourcing the best local produce for our customers at fantastic every day low prices and having worked in the Scottish butcher industry for many years I know the Lorne sausage is a staple for Scottish butchers and it is essential that we keep the sausage inherently Scottish."

Gordon Allan of Malcolm Allan butchers said,

"Lorne sausage is popular with all our Asda customers in Scotland. Asda have always been a keen supporter of local suppliers in Scotland and it is fantastic that they are demonstrating their support even further by supporting the campaign."

David Paterson, Asda Scottish Affairs Manager, said:

"We're delighted to be supporting the Save our Lorne sausage campaign in Scotland. Asda invests heavily into listening to our customers' views on local foods and that's why we have superb suppliers such as Malcolm Allan to provide delicious local products like the Lorne sausage."