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Marketing award for eco posters
24/06/2008
The Scottish Government has won Marketing Campaign of the Year in The Drum magazine's Scottish Media Awards for the Its Our Future eco posters collection.
The four posters were aimed at children aged 7-13 and communicate messages on climate change, biodiversity, energy efficiency and recycling.
They were printed on recyclable paper sourced from sustainable forests and distributed over successive weeks in the Sunday Mail.
Artist David Faithfull said:
"Together the posters form one massive poster but each one focuses on a specific environmental issue. The idea was to have a huge circle in the middle of the poster representing global unity. I wanted to make it as bright and colourful as possible to draw kids' attention."