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Duff House host to tourism reception
24/09/2007
Scotland's First Minister Alex Salmond tonight welcomed tourism representatives from across the North East to Duff House, for a historic reception to thank them for their contribution to growing Scotland's tourism revenue.
Duff House has a fascinating history of occupants and visitors over the two and half centuries since it was built, and since it was restored to its former glory as a country house ten years ago. But tonight's reception is the first time a First Minister has made official use of this national treasure.
Mr Salmond said:
"It has long been said that the North East is one of the hidden gems of Scottish tourism. I am determined to bring it out into the spotlight and to encourage a wider appreciation of what it has to offer. That is why, here tonight, we will gather to acknowledge the role of industry and promote Duff House as a great visitor attraction and one of our cultural signature points.
"There is no doubt that Duff House deserves its reputation as one of Scotland's finest centres of art and culture. It is a great example of the attractions Scotland has to offer, and which bring visitors from around the world to experience the magic of the North East.
"Now, for the first time since devolution, the Scottish government has recognised its potential and drawn this historic attraction into active service as part of our strategy to promote Scotland's tourism industry. It is just one of the many jewels around the country that this government intends to recruit, and to turn into a hub of activity. In the South West, for example, Dumfries House offers another exquisite showcase.
"Of course it is thanks not only to the rich culture and architecture which we enjoy that Scotland's hotels are outperforming those in the rest of the UK. It is thanks too to the tireless work of ambitious, dynamic people who drive our tourism industry.
"Tonight we celebrate their role in putting Scotland on the map and together we turn to face the challenges of the future. We know we will have to work hard to make sure the industry continues to thrive, but we are determined to grow tourism revenues by 50 percent real terms by 2015.
"This government is determined to promote Scotland as a premier world destination."
Under an agreement drawn up by Historic Scotland, the National Galleries of Scotland and Aberdeenshire Council, when Duff House was restored ten years ago, Scottish Minister's are entitled to host seven events in Duff House each year. Until now no First Minister had taken this opportunity.
Duff House is a treasure house and cultural arts centre operated by a unique partnership of Historic Scotland, the National Galleries of Scotland and Aberdeenshire Council.
Duff House was designed by William Adam and built between 1735 and 1740 as the seat of the Earls Fife. It attracts over 33,000 visitors each year.