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This item was published during the term of a previous administration that ended in April 2007

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Healthy Eating project declared success

31/01/2005

A project that provides free fruit for more than 2,000 young children throughout Edinburgh was hailed a great success today.

Deputy Health Minister Rhona Brankin visited a local primary school where the 'Pip Project' has been enthusiastically received by both staff and pupils.

She said:

"I am delighted to be here today to celebrate the success of the Pip Project. To see its success here at the Royal Mile Primary School is heartening. To know that this is repeated in 45 nurseries across Edinburgh, providing free fruit to over 2,000 children is even better.

"The project is an excellent example of offering children the building blocks that will enable them to make healthier choices in their lives. Its importance to the children cannot be underestimated. It will have a huge impact on their long term health.

"The recent Health Behaviours in Scottish School Children (2004) survey worryingly shows that at age 11 only 37 per cent of boys and 45 per cent of girls eat just one portion of fruit a day. We have to work hard to increase this.

"I believe that everyone has a part to play in encouraging children to eat more healthily and become more active.

"Taking even simple steps such as playing with your kids, walking them to school or choosing carefully what they eat, will have a lasting impact on their health.

"In Scotland one in three of our 12 year olds is overweight, with one in 10 seriously obese. One in five of our toddlers is overweight before their fourth birthday. These statistics are truly frightening.

"We simply must change this country's bad habits and there is no better place to start than with our youngsters.

"If we can encourage a new generation to make healthier choices, to eat five portions of fresh fruit and vegetables a day and to take regular daily exercise, then we will make great progress towards conquering the timebomb that threatens the future health of our nation."

Edinburgh Councillor Ewan Aitken said:

"I can't stress enough the importance of initiatives such as the Pip Project in improving the health of our youngsters.

"Providing free fruit to nurseries will be fundemental in shaping the taste buds of children from an early age, thus making them more likely to develop positive attitudes towards food and health as they continue to grow.

"The Education Department's aim is that by 2007, all schools across Edinburgh will provide healthy options to students and thanks to the Edinburgh Community Food Initiative, we are on the right path to achieving this."

Edinburgh Community Food Initiative (ECFI) was awarded (in January 2004)
£385,000 over three years from the Big Lottery Fund to launch a city-wide initiative to increase the amount and variety of fruit and vegetables consumed by pre school children.

The 'Pip Project' initiative operates in 45 nurseries, supplying free fruit to over 2,000 children throughout Edinburgh. Fruit stalls have also been set up in 31 nurseries, giving parents access to high quality, low cost fruit.

ECFI is a city-wide organisation that works with local communities to reduce health inequalities by tackling barriers to a healthy diet. ECFI provides access to low cost healthy food items by supplying and supervising 16 food co-ops across the city.

Since 1999, ECFI has managed the 'Snack Attack' fruit tuck shop scheme that is funded by the City of Edinburgh Council and supplies free or low cost fruit to all primary schools in the city.

In May this year, the World Health Organisation (WHO) described Scotland's
policy of taking multi-sectoral action to improve diet and promote physical activity as an excellent example for other countries to follow.

Page updated: Monday, January 31, 2005