This item was published during the term of a previous administration that ended in April 2007
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Executive wins with 'Life matters'
13/05/2004
The Executive-sponsored radio programming
Life matters, broadcast on Scottish Radio
Holdings' local radio stations seven days a week, has won a
gold award at the SONY Radio Academy Awards 2004.
The Radio Academy Awards, sponsored by Sony since 1983,
are regarded as the Oscars of the UK radio industry and
were presented at a ceremony in London's Grosvenor House
Hotel.
Entries in categories ranging across sport, news, music,
features, entertainment, drama, and comedy came from BBC
national and local, commercial and independent stations
throughout the UK.
Life matters won the information category
ahead of entries from BBC Radio One, Two, Four and
Leeds-based Galaxy 105.
Life matters is a programming sponsorship
which involves station presenters chatting informally about
social issues that are the subjects of the Executive's
mainstream advertising and marketing campaigns.
The concept is to inform the public about such issues
during music breaks and which, because of the informality
of the presenters, aims to reduce resistance to
conventional advertising and extend the reach of the
Executive's paid communications.
Subjects featured include domestic abuse, healthy
living, fire safety, drugs and alcohol abuse, and road
safety.
The programming idea was initiated by the Executive's
marketing team who approached SRH senior management a year
ago.
The programming format was jointly devised, and
departmental officials and the marketing team brief SRH
scriptwriters on each topic.
Life matters was first aired in September
2003 and is now one of the mainstays of support for the
Executive's paid communications.
There were no other Scottish successes at last night's
awards and no other government or local authorities were
represented. Commercial radio took the majority of the
awards, with BBC Radio 4 taking the National Station of the
year award.