This item was published during the term of a previous administration that ended in April 2007
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Visitscotland launches advertising campaign
01/09/2003
VisitScotland launched 'Autumn Gold' today, its
latest advertising campaign aiming to boost the number of
people spending a long weekend inScotlandat what is traditionally a quiet time of the
year.
Speaking at the launch of the new £1.5 million
advertising campaign which uses a commercial based on
the five senses, Tourism Minister Frank McAveety
said:
"Scotlandis outperforming the rest of theUKin terms of how much tourism brings to the economy.
That is the result of a lot of very hard work by people
across the entire sector, and we now need to build on what
is proving to be a successful year.
"Everyone involved in Scottish tourism needs to work
hard together to beat the growing international competition
and this new campaign focuses on keepingScotlanda 'must visit, must return' destination."
Tourism isScotland's biggest business sector, attracting £4.5 billion
ofvisitor spend each year and accounting for nearly
200,000 jobs across the country, many in rural areas where
the sector is the leading employer.