This item was published during the term of a previous administration that ended in April 2007
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Scots line up for French campaign
21/02/2003
A major drive to attract more French visitors to
Scotland was launched today in central Paris.
It is one of a series of events to promote Scotland in
France during the Six Nations rugby weekend.
On Saturday, the Pipes and Drums of the Auld Alliance
Parade and a 'Scottish village' at Montmartre will give
Parisians a flavour of Scotland.
Speaking at a media breakfast to launch VisitScotland's
spring campaign, Tourism Minister Mike Watson said:
"We want to develop an internationally competitive
tourism industry which brings maximum benefit to the
Scottish economy. This means investing in making Scotland a
'must visit' destination.
"A strong and innovative marketing campaign which builds
on Scotland's strengths is an essential part of our
approach.
"France is already one of our most important tourism
markets, but there is real potential for growth. Historical
alliances have created close cultural links between our two
nations and there is considerable interest in Scotland.
"Scotland is close to France and is getting closer
thanks to improving transport links - direct air access
from Paris and through the new Superfast ferry service to
Rosyth.
"We have an enormous amount to offer French visitors,
whether they are interested in touring the country or in
short city breaks. This weekend Scotland is coming to
Paris. In the future, I hope more and more of our French
hosts will give us the opportunity to return their
hospitality."
Later today Mr watson will discuss the French tourism
market with VisitScotland and the head of the British
Tourist Authority in France, and speak at a Devolution
Seminar at the British Council.
VisitScotland's Spring Campaign in France includes:
advertising in national and regional press, direct mail
information packs for key contacts, an internet campaign,
and VisitScotland representation at a range of exhibitions.
For further information, contact Rachel Hoyland on 07741
051653.