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This item was published during the term of a previous administration that ended in April 2007

Sir Alex Ferguson becomes ambassador for Euro 2008 bid

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Sir Alex Ferguson to be Euro 2008 Ambassador

29/05/2002

Manchester United manager Sir Alex Ferguson was today confirmed as a new high-profile ambassador for Scotland and Ireland's joint bid to host the Euro 2008 Championship.

The man who led the Old Trafford giants to Champion's League success in 1999, sixteen years after taking Aberdeen to the European Cup Winners' Cup, was in his home city of Glasgow as the final Bid Document was signed and submitted to UEFA ahead of Friday's deadline.

Sir Alex, one of the most respected individuals in world football, has joined such footballing luminaries as Scotland manager Bertie Vogts, former Celtic and Irish international goalkeeper Pat Bonner, Rangers manager Alex McLeish and Celtic manager Martin O'Neill as champions for the joint bid.

Sir Alex said:

"The Scottish and Irish supporters are magnificent ambassadors for their countries wherever they travel. Bringing the European Championship finals here would be the perfect reward for them and long overdue.

"I know that the two Football Associations and the Scottish and Irish Governments are determined to deliver the best bid possible to the UEFA Executive Committee. I am delighted that they are both absolutely committed to securing the European Championships for Scotland and Ireland in 2008 and I am fully supportive of the bid."

On the day of the bid submission the project also received a major boost as Diageo, one of the world's leading drinks businesses with such brands as Guinness and Bell's in its stable, was announced as a supporter of the bid.

Henri Delaunay Trophy Sport Minister Mike Watson said:

"We are delighted that Diageo have come on board to support the bid. The backing of such a major global company with such important interests in Scotland and Ireland further enhances the status of the bid. We are confident that the bid we have submitted is as strong as it can possibly be. All UEFA requirements and criteria are wholly fulfilled and the bid's mix of tradition and innovation will ensure that Scotland and Ireland have an excellent chance of hosting the European Championships in 2008."

First Minister Jack McConnell added:

"I have no doubt that if Euro 2008 is held in Scotland and Ireland, it will be one of the most memorable European Football Championships ever. I have been involved with the bid at every stage and am impressed by the commitment and co-operation shown by all involved in this project is without question. I believe we have an excellent chance of success which is further enhanced by the major backing of Diageo and am confident we can win."

The Honorary Life President of Guinness/UDV, Lord Macfarlane of Bearsden, commented:

"The commitment of both governments to making this happen is plain for all to see. Diageo has substantial interests and is part of the heritage in both Scotland and Ireland and our support highlights our commitment to the joint bid. Such a bid is indicative of the confidence, belief and enterprise of the two governments - sentiments with which Diageo is delighted to be associated with."

Innovation plays a strong role in the bid with paperless ticket technology being proposed to ease passage round and access to the tournament. Electronic 'Smartcards' are to replace the traditional travel tickets and media accreditation passes.

Scotland/Ireland Euro 2008 Bid logoThe media facilities available will be amongst the most advanced in the world with a virtual media centre enabling the media to access information and images on demand to allow flexibility. The SECC in Glasgow will house the international broadcasting centre.

The whole of Scotland and Ireland is set to experience the tournament with quarter-finals to be held in Dublin, Edinburgh and Glasgow, followed by semi-finals in Glasgow and Dublin. Training facilities for the competing teams will be located in a variety of towns across the host nations including Stirling, Perth and Galashiels.

Page updated: Thursday, July 22, 2004