On this page:

News Release

This item was published during the term of a previous administration that ended in April 2007

Scenic Scottish Countryside

Listen

Improved biodiversity important for tourism

27/02/2002

Scotland's tourism industry must harness the benefits of biodiversity in the environment a conference was told today.

Deputy Minister for Tourism Elaine Murray addressed delegates at Scotland's first Biodiversity Forum - a two-day event designed to promote environmental diversity. Speaking during day two, the Deputy Minister encouraged the tourism sector to consider the benefits a cross-cutting approach can bring to environment and industry.

Dr Murray said:

"Scotland's environment is at the core of what makes our country distinct and special. While overseas visitors are drawn to Scotland to see our castles and our cities, these images are intertwined with our scenery, our lochs, rivers, mountains and moorlands.

"There is so much that is uniquely Scottish. So much experience that can be provided to tourists - the golden eagle on the mountain heights, the heather moorlands, dolphins at play in the Moray Firth, and the skeins of wild geese in our winter skies.

"Tourism presents Scotland with a real opportunity for growth and employment. We must take advantage of those areas where we have a competitive edge. Biodiversity is one of these. We have a great product, but we need to preserve, promote and market it better.

"We have begun to do this. We are well on our way to establishing our first National Park at Loch Lomond and the Trossachs. We are continuing work necessary to add to this with the Cairngorms National Park in early 2003.

"These parks are about looking after our natural heritage. They are also about sharing it, helping people to enjoy the beauty of our countryside and creating thriving rural economies.

"In each of these areas we can make stronger connections between the needs of the customer and the care of the natural reserve. Events such as this provide an opportunity to consider where we can do better. To exchange ideas and to work together towards a stronger industry and improved biodiversity."

The Scottish Biodiversity Group was formed in 1996 to take forward implementation of the UK Biodiversity Action Plan. This work will be enhanced through an annual Forum. The Forum will develop a cross-cutting approach to environmental biodiversity.

The Scottish Biodiversity Forum was opened yesterday by Allan Wilson, Deputy Minister for Environment and Rural Development. The two-day event has been attended by leading environmental and tourism organisations including: the RSPB. Forestry Commission, SNH, VisitScotland, wildlife tourism outlets and local authorities.

Page updated: Thursday, July 22, 2004