Information Released in Response to an FOI Request
| Title | Public Relations Companies |
| Description | Details of which Public Relations companies worked on which public information campaigns |
| Publication Date | March 31, 2005 |
| Charge | Free. |
The Scottish Executive put in place a contract for Public Relations (PR) on the August 1, 2004. Contracted PR companies are promoting our public information campaigns for the financial year 2004-2005 as follows:
| Campaign | PR Company |
| Alcohol | Barkers |
| Children's Hearings | Barkers |
| Determined to Succeed | Barkers |
| Drug Misuse | Barkers |
| Farming Online | Barkers |
| Flu/Pneumococcal | Barkers |
| Race / Religious intolerance | Barkers |
| RSA | Barkers |
| Anti Social Behaviour | Big |
| Digital Scotland | Big |
| Environment | Big |
| GP Out of our Changes | Big |
| Healthy Living | Big |
| Mental Health and Well Being | Big |
| Organ Donation | Big |
| 20mph Zones | Citigate SMARTS |
| Children's Charter / Protection | Citigate SMARTS |
| Children's Traffic Club | Citigate SMARTS |
| Drink Driving | Citigate SMARTS |
| Drug Driving | Citigate SMARTS |
| Foolsspeed | Citigate SMARTS |
| Safe Cycling | Citigate SMARTS |
| Valuing Parents | Citigate SMARTS |
| Young Driver | Citigate SMARTS |
| Broadband | Consolidated Communications |
| Care | Consolidated Communications |
| Child Protection on the Internet | Consolidated Communications |
| Debt Management | Consolidated Communications |
| Domestic Abuse | Consolidated Communications |
| E-coli | Consolidated Communications |
| Fire | Consolidated Communications |
| Health Service Recruitment | Consolidated Communications |
| Landlord / Tenant Awareness | Consolidated Communications |
| Teacher Recruitment | Consolidated Communications |
| Travel Awareness | Consolidated Communications |
| Violence against Public Sector Workers | Consolidated Communications |
PR agencies assist the overall promotion of campaign objectives by raising awareness of the issues via the media, and directly with the public. They do not act as spokespeople for the Executive nor speak on behalf of Ministers as these roles are carried out by the Executive's Press Office. The added value obtained by the PR Agencies is normally measured against the commercial value of the coverage achieved.