Healthy Living Public Information Campaign
Information Released in Response to an FOI Request
| Title | Healthy Living Public Information Campaign |
| Description | Details of spend by month and media type for the Healthy Living public information campaign 2002-2003 and 2003-2004 |
| Publication Date | March 31, 2005 |
| Charge | Free. |
Two tables which detail spend by month and spend by month by media type for the Healthy Living public information campaign for the period 2002-2003 and 2003-2004 .
Figures for the financial year 2004-2005 will not be available until July 2005. The total cost figure includes the advertising costs.
Spend by Month
| Month | Spend | Month | Spend |
| F'ncl yr 02-03 | | F'ncl yr 03-04 | |
| April 2002 | £0.00 | April 2003 | £0.00 |
| May 2002 | £0.00 | May 2003 | £0.00 |
| June 2002 | £0.00 | June 2003 | £66,070 |
| July 2002 | £268,960 | July 2003 | £89,939 |
| Aug 2002 | £.00 | Aug 2003 | £435,740 |
| Sept 2002 | £46,397 | Sept 2003 | £208,097 |
| Oct 2002 | £9,024 | Oct 2003 | £99,086 |
| Nov 2002 | £1,114 | Nov 2003 | £138 |
| Dec 2002 | £0.00 | Dec 2003 | £113,523 |
| Jan 2003 | £514,903 | Jan 2004 | £27,420 |
| Feb 2003 | £386,856 | Feb 2004 | £322,058 |
| Mar 2003 | £193,071 | Mar 2004 | £497,139 |
| Total | £1,420,325 | Total | £1,859,210 |
| | | Overall Total | £3,279,535 |
Spend by media type
| 2002-2003 | TV | Radio | C
'ma | Press | Outd'r | Rsch | Prdctn | Fee Billing | Total |
| April 02 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| May 02 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| June 02 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| July 02 | £0 | £0 | £0 | £0 | £0 | £881 | £268,078 | £0 | £268,959 |
| Aug 02 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Sept 02 | £0 | £0 | £0 | £0 | £0 | £0 | £34,608 | £11,789 | £46,397 |
| Oct 02 | £0 | £0 | £0 | £0 | £0 | £9,024 | £0 | £0 | £9,024 |
| Nov 02 | £0 | £0 | £0 | £0 | £0 | £0 | £1,114 | £0 | £1,114 |
| Dec 02 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 | £0 |
| Jan 03 | £217,402 | £0 | £0 | £0 | £0 | £0 | £3,995 | £89,734 | £311,131 |
| Feb 03 | £68,466 | £0 | £0 | £229,041 | £213,938 | £0 | £79,184 | £0 | £590,629 |
| March 2003 | £101,155 | £0 | £0 | £45,555 | £27,831 | £0 | £15,723 | £2,807 | £193,071 |
| Total | £387,023 | £0.00 | £0 | £274,596 | £241,769 | £9,905 | £402,702 | £104,330 | £1,420,
325 |
| 2003-2004 | | | | | | | | | |
| April 03 | £0.00 | £0.00 | £0 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 |
| May 03 | £0.00 | £0.00 | £0 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 |
| June 03 | £62,895 | £0.00 | £0 | £0.00 | £0.00 | £0.00 | £3,175 | £0.00 | £66,070 |
| July 03 | £33,526 | £56,413 | £0 | £0.00 | £0.00 | £0.00 | £0.00 | £0.00 | £89,939 |
| Aug 03 | £43,839 | £77,634 | £0 | £135,438 | £0.00 | £9,236 | £124,073 | £45,520 | £435,740 |
| Sept 03 | £47,208 | £33,812 | £0 | £39,768 | £60,818 | £0.00 | £5,724 | £20,767 | £208,097 |
| Oct 03 | £32,686 | £0.00 | £0 | £5,366 | £55,505 | £1,677 | £3,853 | £0.00 | £99,087 |
| Nov 03 | £0.00 | £0.00 | £0 | £0.00 | £0.00 | £97 | £41.00 | £0.00 | £138 |
| Dec 03 | £0.00 | £0.00 | £0 | £7,303 | £66,887 | £16,450 | £22,883 | £0.00 | £113,523 |
| Jan 04 | £0.00 | £0.00 | £0 | £4,173 | £0.00 | £23,246 | £0.00 | £0.00 | £27,419 |
| Feb 04 | £0.00 | £0.00 | £0 | £1,161 | £0.00 | £8,619 | £312,278 | £0.00 | £322,058 |
| Mar 04 | £0.00 | £0.00 | £0 | £195,049 | £0.00 | £0.00 | £294,203 | £7,887 | £497,139 |
| Total | £220,154 | £167,859 | £0 | £388,258 | £183,210 | £59,325 | £766,230 | £74,174 | £1,859,
210 |
| Overall Total | £652,039 | £167,859 | £0 | £694,153 | £453,148 | £69,230 | £1,168,932 | £74,174 |
Page updated: Thursday, March 22, 2012