The Scottish Government Directorate for Culture, External Affairs and Tourism is committed to advancing Scotland's place in Europe and the wider world by maximising Scotland's influence within the European Union, building mutually beneficial links with other countries and regions, and promoting Scotland abroad.
Our Goal
The Directorate's primary purpose is to work with Ministers, delivery partners and other stakeholders to promote Scotland, Scotland's interests and Scotland's identity both at home and abroad, in order to improve the quality of life of Scotland's people.
Objectives
- to manage Scotland's reputation as a distinctive global identity, an independent minded and responsible nation at home and abroad
- to bring a sharp economic growth focus to the promotion of Scotland abroad
- to create the conditions for talented people to live, study, work and remain in Scotland
- to enhance the quality of life for Scotland's community through maximising access to high quality cultural events and opportunities